Marketing Automation Manager
hace 5 días
About the Role
We are seeking a highly analytical and goal-oriented Marketing Automation (Operations) Manager to join our team at Semrush. As a key member of our marketing operations team, you will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM, HubSpot.
Key Responsibilities
- Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential.
- Design, implement, and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
- Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
- Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
- Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives.
- Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.
What We Offer
As a Marketing Automation (Operations) Manager at Semrush, you will have the opportunity to work with a global IT company developing innovative products for digital marketers. If you are a results-driven, detail-oriented, and highly analytical individual with a deep understanding of marketing operations, we encourage you to apply.
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