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Trade Marketing Manager

hace 2 meses

Guadalajara, Guadalajara, España Brown-Forman A tiempo completo
About the Role

The Trade Marketing Wholesale Channel Manager will be accountable for maximizing the prominence of our brand portfolio to deliver the best shopper experience at the Point Of Sale and events in the assigned accounts and for boosting "Take Away" within the Shoppers and Mid Wholesale trade segment.

Key Responsibilities
  • Elaborate annual Activation Plan in collaboration with Channel Managers (Direct Store Delivery, Retail, and On-Premise), issues performance reports, and manages budget.
  • Ensure impeccable allocation, management, and control of the operating budget, guaranteeing always having up-to-date quality information.
  • Maintain the Full System Integration of his channel up to date.
  • Promote multidisciplinary Strategy and Ideation workshops and master the Brown-Forman Way of Brand Building in order to align commercial and marketing inputs.
  • Develop insight-based shopper programs that maximize Brand Prominence in Point Of Sale. Programs can be by category, brand, channel, or customer level.
  • Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic direction of accounts.
  • Develop and execute strategic plans to accelerate velocity taking into consideration Key Brand Health Metrics.
  • Accountable for sales performance, strategies, and tactics in coordination with Sales, Field Sales Operations, Finance and Marketing.
  • Lead contract negotiations with 3rd party providers as required.
  • Collaborate with internal key stakeholders to identify business opportunities and develop appropriate tactics and strategies.
  • Participate in market and customer visits to support the sales team in identifying potential opportunities.
  • Build close relationships with key stakeholders to improve the effectiveness and efficiency of the Company partnerships.
Requirements
  • Education: Bachelor of Business Administration, Marketing, Finance.
  • Experience: 3 - 5 years experience in similar positions.
  • Excellent collaboration, communication, coaching, and influencing skills.
  • Fast-moving Consumer Goods industry experience.
  • Strong communicator with the ability to influence across all levels within the organization.
  • Ability to work in a high-pressure environment, meet deadlines, and simultaneously develop, deploy, and coordinate multiple projects.