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Vendor Demand Specialist

hace 2 meses

Madrid, Madrid, España The Knot Worldwide A tiempo completo

About the Role:

We are seeking a talented and experienced Vendor Demand Specialist to join our Vendor Marketing team at The Knot Worldwide. If you possess a keen eye for detail, a passion for data-driven insights, and a knack for crafting compelling landing pages, then this role presents an exceptional opportunity to showcase your expertise and make a tangible impact.

Key Responsibilities:

  1. Landing Pages: Your ability to craft captivating and persuasive landing pages will be the cornerstone of our lead generation efforts, implementing UX/UI best practices to ensure optimal conversion. You will seamlessly integrate HTML and landing page builders like Unbounce to create engaging experiences that convert visitors into valuable leads.
  2. Pop-ups: Development and execution of lead generation pop-ups within our proprietary tool. You will be responsible for replicating and adapting these pop-ups across different markets while also developing and innovating new formats to attract leads. Additionally, you will optimize existing pop-up formats to enhance performance and conversion rates.
  3. Campaign Development and Execution: You will be responsible for the development, launch, and optimization of demand generation campaigns to drive pipeline growth and revenue.
  4. Continuously monitor and analyze key performance metrics: Utilise data analytics tools to track campaign effectiveness, identifying trends and areas for improvement. Being able to generate detailed performance reports and to present the findings and recommendations to stakeholders, ensuring transparency and alignment with business objectives.
  5. Cross-Functional Collaboration: You will coordinate with various teams, including marketing performance, design, and content, to ensure timely delivery of campaign assets and alignment with overall marketing objectives.
  6. Paid Media Integration: You will integrate paid media into demand generation campaigns to maximize reach and impact.

Requirements:

  1. Proven experience in B2B demand generation and lead generation campaigns (2 years).
  2. Proficiency in landing page builders such as Unbounce and HTML (no-code landing page builders, drag&drop builders, Elementor, Framer or WebFlow).
  3. Ability to perform repetitive tasks with high precision and consistency.
  4. Innovative mindset and core creative skills.
  5. Strong understanding of B2B lead-to-revenue funnels and associated metrics.
  6. Excellent project management and organizational skills with the ability to meet deadlines.
  7. Strong problem-solving and analytical skills to identify and address campaign challenges.
  8. Proactive, results-oriented mindset with a positive attitude.
  9. Growth mindset and a passion for continuous learning and improvement.

About Us:

The Knot Worldwide is a leading family of brands that helps people take celebration planning from inspiration to action. We believe in doing work that matters and serving our communities to celebrate the moments that make us. Our global team is passionate about innovation, creativity, and making a difference.

What We Offer:

We provide a wide range of holistic offerings to support our employees, including mental wellbeing, physical health, and financial planning. We also offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.

Language: English (en-US)