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Digital Communications Specialist Europe: Drive Brand Awareness and Engagement
hace 2 meses
We are seeking a highly skilled Digital Communications Specialist to join our team at Hitachi Energy Uk Limited. As a key member of our Europe Communications team, you will play a critical role in developing and implementing a digital communications strategic plan to increase brand awareness and engagement across the European market.
Key Responsibilities- Develop and Implement Digital Communications Strategy: Create and execute a comprehensive digital communications plan to align with our global strategic objectives and enhance our brand presence in Europe.
- Oversee Local Websites and Intranet Sites: Ensure country websites are optimized for user experience, SEO, and performance, and maintain and enhance key Europe intranet sites and materials.
- Develop and Implement Local Intranet Strategy: Enhance the local intranet, including content, structure, and processes, to ensure information flow and increase employee engagement.
- Support Social Media Channels: Develop and execute strategies to grow followers, increase engagement, and enhance our local and regional brand presence in Europe.
- Oversee Video Production and Distribution: Create, edit, and distribute videos across digital channels, working closely with the Europe Content Manager, internal teams, and external partners.
- Bachelor's Degree or Equivalent: In a relevant field, such as digital communications, marketing, or a related field.
- Profound Digital Communications Knowledge: Experience in web usability, social media strategy, digital tools strategy, analytics, SEO, and other related areas.
- Experience in B2B Communications: Proven track record of developing and executing successful B2B communications strategies.
- Understanding of the Energy Industry: Familiarity with the energy industry, business, and its aims.
- Search Engine Optimization (SEO) Techniques: Thorough knowledge of SEO techniques and Google analytics.
- Graphic Design and Image Editing: Experience with graphic design and image editing applications like Photoshop, video filming, production, and editing.
- Microsoft Office Applications: Proficient in using Microsoft office applications.
- Relational Skills: Excellent relational skills at all levels.
- Fluency in English: Fluency in English, with the ability to communicate effectively with colleagues and stakeholders.
