Global Marketing Operations Manager

hace 1 semana

Barcelona, Barcelona, España Qlik A tiempo completo
About the Role

We are seeking a highly skilled Global Marketing Operations and Technology Manager to join our team at Qlik. This is a key contributor role that will play a critical part in the overall lead management process and the management of our tech stack used by Marketing Operations, Marketing, Demand Centre (BDR and SDR) and Sales teams.

Key Responsibilities
  • Governance and management of multiple business processes and technologies in our stack supporting lead lifecycle and customer journey.
  • Primary focus on our event management platforms and processes.
  • Own user management, design and maintenance of systems integrations and workflows in place between systems.
  • Troubleshoot issues and drive optimization needs.
What You'll Be Doing
  • Be part of the team that drives change in the business resulting in productivity gains and pipeline generation.
  • Expand your business network through cross-functional initiatives.
Impact You'll Make
  • Own vendor relationship for regular business reviews and product roadmap updates.
  • Maintain existing and project manage future integrations of On24 and other event platforms with other technologies to enhance efficiency and provide comprehensive insights.
  • Own relationship with stakeholders to identify areas of optimization to expand usage and drive adoption of webinar/event tools.
  • Set up and manage users, user permissions and roles across your technologies.
  • Own and maintain best practice process documentations and other resources for enablement and adoption.
  • Collaborate with stakeholders to define webinar/event goals and objectives.
  • Develop and communicate usage and performance metrics to stakeholders.
  • Provide insights and recommendations for improving future webinars/events based on data analysis.
  • Support the build of webinars/events on On24 and other relevant event platforms.
  • Conduct pre-webinar checks and rehearsals to ensure smooth execution.
  • Troubleshoot issues during the planning or live phases of webinars/events.
What We're Looking For
  • Excellent project management and organizational skills.
  • Ability to demonstrate analytical and problem-solving skills.
  • Proven ability to prioritize, work independently within a fast-paced environment.
  • Self-driven with ability to work independently, but works well as part of a larger group.
  • Excellent verbal, written and communication skills.
  • Strong attention to detail.
  • Experience training users on usage of technologies and generating documentation for process flows.
  • Ability to work cross-functionally between teams (IT, marketing, sales, marketing operations).
  • Proven experience managing webinars and other event platforms.
  • Strong knowledge of webinar/events platforms (On24 and similar).
  • Strong knowledge of CRM (preferred).
  • Strong knowledge of marketing automation (Marketo preferred).
  • Good working knowledge of lead management, inbound and outbound processes.
  • Drive to learn and establish self as subject matter expert on multiple marketing technologies.
  • Languages: Business level English mandatory, other relevant languages would be an advantage.

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