Marketing Manager

hace 1 mes

Barcelona, Barcelona, España Victo Postanova A tiempo completo
Job Description

We are seeking a highly skilled Marketing Manager to join our team at LaFinteca. As a key member of our marketing department, you will be responsible for developing and executing a robust B2B marketing strategy tailored to the online gaming sector.

Key Responsibilities:

  • Develop and implement a comprehensive B2B marketing strategy to drive user acquisition and revenue growth.
  • Manage advertising budgets to meet marketing and financial objectives.
  • Collaborate with the creative team to produce high-quality ad creatives that convert.
  • Organize promotional activities, PR efforts, SEO initiatives, and UX/UI design enhancements to amplify inbound customer channels.
  • Collaborate with sales teams to devise marketing collateral, presentations, and tools that bolster the sales process and propel revenue expansion.
  • Evaluate campaign effectiveness results, monitor key marketing metrics, and adjust the strategy based on data.

Requirements:

  • 3+ years of experience in user acquisition/performance marketing in the Latam region within the iGaming sector in a FinTech environment.
  • Expertise in AI technologies, such as machine learning, data analysis, and personalization.
  • Deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing.
  • Proven experience in navigating the B2B landscape and engaging with users.
  • Proficiency in using analytics tools to track and analyze marketing campaign performance.

What We Offer:

  • Impactful work on an ambitious project with a dynamic and thriving environment in FinTech.
  • Permanent contract.
  • Competitive fixed salary plus bonuses.
  • Innovative office in a business center in Barcelona (Poblenou neighborhood).
  • Opportunities for personal growth and facing various challenges.
  • Corporate lunches every month.
  • Birthday and holiday gifts.
  • Complimentary hot drinks and fresh fruit/healthy snacks.

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