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Brand Ambassador, Luxury Tequila Europe
hace 2 meses
This is a brand building position at heart, and you are responsible for the brand success and inspiring customer loyalty, while implementing marketing- and content- activations.
Key Responsibilities- Drive the brand purpose, heritage and history of the luxury brand product you are selling and representing.
- Work across critical areas of customer activation, advocacy, consumer activation and capabilities of brand knowledge.
- Drive bespoke rituals for our brands and perfect serves within the trend leading outlet universe.
- Execute training programs, tastings and create brand awareness at scale in a consultative way by closely working with the luxury sales representatives of your area, the key account managers and the wholesaler/retail partners of the outlets.
- Support to drive the commercial outcome for around in the 1/9/45 premium customers like Restaurants, Bars, Whisky Specialist Stores, Wholesale-, and Retail- Partners
- Lead international initiatives like the World Class competition and act as a consultant to the cocktail- and bartending community.
- Together with the European culture and entertainment managers, you are responsible to generate luxury Tequila content of pre-defined events, which will be shared across Diageo's and your social media channels in order to create further brand awareness
- You help develop luxury Tequila visibility and point of sale materials which creates a luxury experience with our brands
- You ensure that your work and all initiatives are tracked in our CRM.
- Win through Execution: High energy and ambition to sell, achieve successful outcomes and high standards.
- Actively spots opportunities or issues and identify which are urgent and important.
- Shape the Future: Sees the big picture and possibility from multiple angles and through a creative lens Challenges themselves and others to take on new or unfamiliar tasks and ways of working Inspire through Purpose Reads their environment and understands how culture and context influences people's perspectives.
- Is actively aware of the impact they have on others and tunes in to the needs of individuals around them.
- Communicates in a compelling, persuasive and impactful way.
- Invest in Talent: Displays confidence in their ability to meet challenges and succeed.
- Demonstrates a realistic and thoughtful awareness of their own capabilities.
- Proactively seeks feedback and development for growth and takes action.
- 5+ years of industry experience in top accounts as a Bar-, manager or owner, Bartender or as Specialist Store Staff Member
- Knowledge of the Tequila category & production process.
- High affinity to luxury goods and strong knowledge about luxury brands and the consumers
- Strong communication skills, in- and externally, verbal and written
- Strong influencing skills: the ability to impact customer behaviour at the point of purchase
- Recognized expert; highly regarded as a trends leader by the community
- Ability to understand customer requirements and match these with Diageo portfolio plans
- Self-starting and resilient, restless, agile, competitive
- Recognized and visible in the community, off- and online
- Good understanding of industry trends, social influences, and business drivers, brands
- Understanding of mixology, a passion for spirits, ability to deliver strong execution and engage with customers/consumers and other relevant stakeholders
- High level of structure, mastering administrative basics
- Experience with World Class is a plus
- English & Spanish: fluently spoken and written
