Product Marketing Manager

hace 4 semanas


Barcelona, Barcelona, España Hewlett-Packard A tiempo completo
Job Description

The Office Print Global Marketing organization is seeking a dynamic and results-driven Product Marketing Manager to develop differentiating and compelling value propositions, positioning, narratives, messaging, and core sales content that drive brand preference and enable commercial print business growth.

Responsibilities:
  • Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
  • Analyze market data to identify opportunities and threats.
  • Gather and analyze customer feedback to inform product development and marketing strategies.
  • Maintain a deep understanding of customer personas and pain points.
  • Develop clear and compelling product positioning, messaging, and value propositions.
  • Craft and communicate product stories that resonate with target audiences.
  • Develop sales tools and training materials to support the sales team in effectively selling the product.
  • Conduct product training sessions and provide ongoing support to the sales team.
  • Manage budget with accuracy and in alignment with applicable company policies.
Qualifications:
  • BA in Marketing or related field, MBA or similar preferred.
  • 5-10 years of proven experience in product marketing, ideally with experience in B2B Communications.
  • Demonstrated success in developing and leading integrated marketing campaigns, launches, and product messaging.
  • Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging, with eye for creativity.
  • Excellent written and verbal communication, including crafting compelling presentations and marketing collateral.
  • Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
  • Flexibility and the ability to pivot when changes occur rapidly.
  • Ability to interface effectively with executive management.
  • Natural curiosity with a passion for understanding market trends and customer needs.
  • Self-starter mentality and attention to detail with the ability to manage complexity and urgency.
Benefits:
  • HP offers a comprehensive benefits package for this position, including health insurance, dental insurance, vision insurance, long term/short term disability insurance, employee assistance program, flexible spending account, life insurance, and generous time off policies.

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