Data Analyst, Ad Monetization Specialist

hace 3 días


Barcelona, Barcelona, España Scopely A tiempo completo
About the Role

We are seeking a highly skilled Data Analyst, Ad Monetization to join our Global Advertising team in Barcelona. As a key member of our team, you will play a crucial role in driving business growth through data-driven insights and strategic decision-making.

Key Responsibilities
  • Conduct in-depth data analysis to identify opportunities for key initiatives that improve player experience and advertiser performance.
  • Design and conduct A/B tests to optimize ad products, including building data models to set expected outcomes of experiments.
  • Closely track outcomes of engineering staff to ensure timely completion of projects and prioritize resources effectively.
  • Exhibit sound ad product judgment, advise on industry-standard processes, and present clear, measurable objectives to achieve business goals.
  • Conduct ongoing performance analysis and advise on technical implementation of web/mobile code improvements to increase yield.
  • Manage web platform ads performance and partner with our Product Development team to build innovative advertising solutions that enhance the ads user experience and engagement rate.
  • Collaborate with Finance and product teams to ensure accuracy on forecasts and resolve monthly and ongoing invoicing queries.
Requirements
  • 2+ years of digital advertising experience, preferably on the publisher side.
  • Expertise in the mobile advertising ecosystem, including different ad technology stacks and vendors.
  • Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics/reporting.
  • Detailed and clear verbal communication skills for both technical and non-technical collaborators.
  • Proficiency with Microsoft Excel and PowerPoint, with the ability to quickly master new productivity software application tools.
  • Comfortable working in a fast-paced and dynamic environment with all levels of employees.
  • Ability to articulate thoughts and concepts fluidly.
  • Highly proficient in SQL, with the ability to understand data structures and construct queries to extract relevant data to derive insights.
  • Experience with data visualization tools such as Looker, Tableau, or equivalent platforms.
  • A strong understanding of statistical concepts, with experience with A/B testing a plus.
  • Excellent quantitative and analytical skills, with the ability to develop creative solutions to complex problems.
About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences. We create, publish, and live-operate immersive games that empower a directed-by-consumer experience across multiple platforms. Our proprietary technology platform, Playgami, supports one of the most diversified portfolios in the games industry.

We are recognized multiple times as one of Fast Company's World's Most Innovative Companies and are a multi-billion-dollar business due to our ability to create long-lasting game experiences that players enjoy for years. Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.



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