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Integrated Marketing Manager
hace 2 meses
About the Role
We are seeking a highly skilled Integrated Marketing Manager to join our Global Campaigns Team at Semrush. As a key member of our team, you will be responsible for developing and executing comprehensive, multi-channel marketing initiatives across various products and markets worldwide.
Key Responsibilities
- Develop and execute integrated marketing campaigns from inception to completion, demonstrating a self-starter mentality.
- Lead internal campaign communications from briefings to reporting, ensuring seamless collaboration with cross-functional teams.
- Collaborate with creative production teams to deliver high-quality assets on time, aligning with campaign goals and brand standards.
- Own and manage the campaign timeline, mapping and optimizing the complete consumer journey to drive business results.
- Oversee and allocate campaign budgets, ensuring effective resource allocation and ROI optimization.
- Align and coordinate different teams (e.g., creative, media, product) to deliver cohesive marketing strategies.
- Develop and test new campaign formats and channels to optimize performance, leveraging data-driven insights and market trends.
- Create comprehensive campaign strategies that leverage multiple channels and align with business goals, including:
- Developing data-driven forecasts for campaign performance.
- Creating multiple scenarios to evaluate potential outcomes of strategic decisions.
- Conducting risk assessments and developing contingency plans.
- Oversee various marketing channels (e.g., paid media, email, social media, influencers) and coordinate with specialized teams to drive business growth.
- Act as the central point of contact, coordinating efforts across different departments to ensure seamless collaboration and effective communication.
- Analyze campaign metrics, working with analytics teams to derive insights and make data-driven decisions.
- Stay abreast of industry trends and incorporate innovative ideas into campaign strategies to drive business results.
- Utilize AI tools to enhance productivity and campaign effectiveness, driving business growth and innovation.
Requirements
- 5+ years of experience in Marketing, with a proven track record in launching multi-channel marketing campaigns.
- Strong strategic thinking and campaign planning abilities, with a focus on driving business results.
- Excellent presentation and communication skills, with the ability to create comprehensive decks and reports.
- Creativity, attention to detail, and a basic understanding of campaign metrics and data analysis.
- Awareness of industry trends and a goal-oriented mindset with a focus on results.
- Adaptability and willingness to test new marketing approaches, with a strong leadership and cross-functional collaboration skills.
- Bachelor's degree in Marketing or a related field, with advanced English language skills.
About Us
Semrush is a global IT company developing our own product - a platform for digital marketers. We are a company that values Trust, Sense of Ownership, and enthusiasm for Constant Change. We are looking for like-minded individuals who share our values and are passionate about driving business growth and innovation.
