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B2B Growth Marketing Specialist

hace 3 meses

Palma, Baleares, España SAWOO GmbH A tiempo completo
Overview

We are seeking a skilled Demand Generation Manager whose primary objective is to propel significant growth by expanding our network of sponsoring companies and engaging more active participants within our LEADERS IN CONSULTING Community. Our company fosters a collaborative, supportive, and enjoyable atmosphere that encourages both personal and professional growth.


Compensation

We provide a competitive salary that reflects the cost of living in your area and aligns with your experience. Paid holidays and sick leave are included. Detailed compensation information will be discussed during the interview.


About SAWOO GmbH

SAWOO is a rapidly expanding, remote-first organization headquartered in Munich, with a diverse team of 20 professionals across six countries. We focus on creating and managing communities for decision-makers in medium to large enterprises, facilitating their growth through collaborative learning and networking opportunities. Our initiatives include organizing both physical and virtual networking events, conferences, podcasts, and various engagement activities for our community members. We also manage websites and utilize platforms like LinkedIn and WhatsApp to distribute tailored content, such as posts, newsletters, and blogs, while connecting community members. Our communities feature executives from esteemed companies like BCG, EY, Bosch, Mercedes, Porsche, Lufthansa, BMW, Amazon, Siemens, and many others. Our ambitious goal is to welcome two million active members into our communities by 2034.


Your Responsibilities

LEADERS IN CONSULTING is an exclusive network for CEOs, Partners, and Managing Directors in the consulting sector. We promote business development through knowledge sharing and networking. Our community includes leaders from prestigious firms such as BCG, PWC, EY, Porsche Consulting, and Wipro, along with sponsors like Unit4, eGym WELLPASS, and IFZA Dubai. Your role is to drive substantial growth by increasing the number of sponsoring organizations and attracting more active community members, particularly Partners and Managing Directors from consulting firms with a minimum of 50 employees.

Your 1-Year Objectives:

  • Achieve a growth target of 1,000 additional active community members.
  • Secure 25 sponsors by developing a pipeline of 250 leads (where a lead is defined as having a first call with us).

Initial 90 Days:

  • Generate 40 sponsor leads (those interested in a first call with us).
  • Attract 100 active community members.

Key Duties:

  • Design and implement impactful demand generation strategies.
  • Enhance landing pages, test messaging, and apply Account-Based Marketing (ABM) techniques.
  • Oversee multichannel marketing campaigns, utilizing LinkedIn outreach.
  • Collaborate closely with copywriters, graphic designers, the CEO, and CTO.
  • Drive participant and sponsor engagement for our annual conferences.
  • Attend events to gain insights and optimize community gatherings.
Your Profile

Essential Skills and Experience:

  • Availability: Must be able to commit to a full-time schedule.
  • Data-Driven: Strong analytical abilities to interpret data and refine campaigns.
  • Creative Problem-Solver: Capable of testing and iterating strategies to identify the most effective methods.
  • Dependable: Proven history of executing tasks with minimal oversight.
  • Ownership Mentality: Experience in managing and driving key metrics such as leads or sales pipeline.
  • Technical Proficiency: Familiarity with CRM systems (e.g., HubSpot), creating landing pages, and crafting compelling messaging. Comfortable using Generative AI tools to enhance writing efficiency and quality.
  • Team Collaboration: Ability to work effectively with in-house teams, leveraging their expertise.
  • Languages: Proficiency in English is required; German is a plus.
  • Remote Work Proficiency: Previous experience in remote work, with strong communication skills using collaboration tools.
  • Travel: Willingness to travel multiple times a year for community and company events.

Cultural Fit:

  • Client-Centric: Committed to winning sponsors and community members while exceeding their expectations.
  • Teamwork: Demonstrates exceptional teamwork, supporting colleagues and ensuring seamless collaboration.
  • Entrepreneurial Spirit: Takes initiative, shows responsibility, and operates with an entrepreneurial mindset to achieve objectives.
  • Resilient: Prepared for a demanding workload in a startup environment, working closely with the CEO.

Challenges and Benefits:

  • Challenge: Navigating a startup environment with limited resources.
  • Benefit: Direct collaboration with the CEO, offering unique insights and growth opportunities.
  • Benefit: High potential for career advancement based on performance, with outstanding performers receiving quick promotions.

Tools and Resources:

  • CRM: HubSpot.
  • Team Support: Access to assistants, graphic designers, copywriters, CTO, and CEO.
  • Leverage our existing community: Utilize the extensive network and resources from our meetups, podcasts, and annual conferences.

Metrics for Success:

  • Number of sales-qualified sponsor leads generated.
  • Number of new community members acquired (Partners and MDs of consulting firms with at least 50 employees).

Onboarding and Training:

  • Hands-on learning with direct support and onboarding from the CEO.
Benefits
  • 100% Remote Flexibility: Work from any location that suits you best, with occasional in-person project collaborations.
  • Flexible Hours: Customize your work schedule around your life, ensuring a healthy work-life balance.
  • Collaborative Environment: Join a supportive, team-oriented culture where collective success is valued.
  • Career Growth: Opportunities for increased responsibility and career development based on demonstrated capabilities.
  • Community Building: Engage in the rewarding experience of nurturing a professional community of leaders.
  • Great Insights: Gain firsthand experience of how a growing, internationally oriented company operates.
  • Wellness Support: Contributions to your fitness and wellness expenses to promote a healthy lifestyle.
  • Fun & Games: Participate in monthly online game sessions to foster camaraderie among colleagues.

Curious about our culture? Explore our Value Pillars to see how we embody our values daily.

Conclusion

If you are a motivated, innovative, and resilient marketer eager to make a significant impact in a dynamic startup environment, we invite you to consider this opportunity with LEADERS IN CONSULTING powered by SAWOO and contribute to our ambitious goals.