Marketing Manager

hace 3 días

Madrid, Madrid, España Ie University A tiempo completo
Marketing Manager - Design & Architecture Programs

IE University is seeking a highly skilled Marketing Manager to join its dynamic and international team. As a key member of the Marketing department, you will be responsible for developing and executing strategic marketing plans to promote graduate and undergraduate programs in design and architecture.

Key Responsibilities:
  • Develop and implement comprehensive marketing plans for design and architecture programs, aligning with overall strategic goals.
  • Work closely with academic departments to understand the unique offerings of design and architecture programs and develop targeted marketing strategies.
  • Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for design and architecture programs.
  • Manage the marketing budget for design and architecture programs, ensuring efficient allocation of resources to maximize ROI and value generation.
  • Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
  • Oversee the successful launching of new design and architecture programs, coordinating with relevant stakeholders to ensure smooth execution.
  • Monitor and report on the effectiveness of marketing campaigns for design and architecture programs, making data-driven decisions to optimize performance.
  • Collaborate with other program marketers to ensure cohesive and integrated marketing strategies across all programs.
Requirements:
  • Master's degree from a top university in Architecture, Design, Marketing, or a related field.
  • 5+ years of experience in marketing, preferably in higher education or the design/architecture industry.
  • Marketing professional experience in an architecture or design studio, or academic study in architecture/design.
  • Strong analytical skills and experience with market research and data analysis.
  • Excellent communication and interpersonal skills.
  • Proven ability to manage budgets and optimize resource allocation.
  • Experience in developing and executing strategic marketing plans.

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