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Senior Director of Growth Marketing
hace 2 meses
About Us
Empresa Reconocida is a leading company in the B2B corporate travel market, revolutionizing the way people connect in real life. With a strong presence in the industry and a commitment to innovation, we're shaping the future of travel.
The Role
We're seeking a highly experienced Senior Director of Growth Marketing to lead and mentor our SEO/Organic and PPC/Paid teams. As a key member of our marketing function, you'll be responsible for developing and executing comprehensive growth marketing strategies aligned with company objectives.
Key Responsibilities
- Lead and mentor the SEO/Organic and PPC/Paid teams, providing strategic direction and guidance to drive growth in the B2B SaaS space.
- Develop and execute comprehensive growth marketing strategies aligned with company objectives, focusing on driving qualified leads and accelerating revenue growth.
- Develop and implement comprehensive ABM strategies to target high-value accounts and decision-makers.
- Act as the key liaison between the growth marketing function and the Chief Revenue Officer, as well as country sales, and lead revenue operations, ensuring alignment and collaboration to achieve revenue targets.
- Collaborate closely with other marketing domains, including brand, product marketing, and communications, to ensure cohesive messaging and integrated campaigns that resonate with target audiences.
- Define and track key performance indicators (KPIs) to measure the effectiveness of growth marketing initiatives, providing regular reporting and insights to stakeholders.
- Set ambitious OKRs (Objectives and Key Results) for the growth marketing team, fostering a culture of accountability and continuous improvement.
- Stay abreast of industry trends, emerging technologies, and best practices in B2B SaaS marketing, leveraging insights to innovate and optimise marketing strategies.
- Drive cross-functional collaboration to optimise website performance, user experience, and conversion rates, working closely with UX/UI and development teams.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
- Extensive experience in senior leadership roles within B2B SaaS companies, with a proven track record of driving growth and revenue.
- Strong understanding of SEO, PPC, and other digital marketing channels, with hands-on experience developing and executing successful campaigns.
- Excellent leadership and communication skills, with the ability to influence and collaborate effectively at all levels of the organisation.
- Demonstrated ability to work cross-functionally with other marketing domains to achieve shared objectives.
- Strategic mindset with a data-driven approach to decision-making, leveraging analytics and insights to optimize performance.
- Proven track record of setting and achieving ambitious OKRs, focusing on continuous improvement and results.
What We Offer
- Competitive compensation, including equity in the company.
- Generous vacation days so you can rest and recharge.
- Health perks, including private healthcare or gym allowance, depending on location.
- Flexible compensation plan to help you diversify and increase the net salary.
- Unforgettable company events, including travel to one of our hubs.
- Mental health support tool for your well-being.
- Exponential growth opportunities.
- VolunteerPerk - We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice.
