Strategic Media Director
hace 2 semanas
**Job Summary**
The Strategic Media Director will play a key role in defining the global media strategy for Pfizer products, serving as the chief point of connection between media and commercial teams. This position will report to the Senior Director, Global Integrated Media Strategy and will be instrumental in supporting integrated media strategy for geographical region(s) ex-US for Pfizer Biopharma.
**Key Responsibilities**
• Function as the key representative of the media team within allocated region(s), acting as the main point of interface between the Global commercial teams and the media team.
• Ensure CoLab ways of working are followed & utilized in allocated region(s).
• Develop deep understanding of Pfizer products and Therapeutic Area landscape, and manage media mix and budget allocation across platforms for different products.
• Leverage deep insights on consumer behaviors to drive media mix decisions that support optimal media investment allocations.
• Adapt media strategy and optimize media mix based on new data and insight into campaign performance.
• Steward ex-US media investment across allocated region(s) and closely monitor budget allocation.
• Accountability for media performance and measurement with a focus on improving ROI.
• Serve as effective organization leader by influencing, managing and driving action of the efforts of team members to do outstanding work.
• Act as successful mentor and role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential.
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Strategic Media Director
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Strategic Media Director
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