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B2B Demand Generation Specialist
hace 2 meses
About Sawoo GmbH
Sawoo GmbH is a fast-growing, remote-first company based in Munich with a 20-person team spread across six countries. We specialize in building and running communities for decision-makers in medium and large companies, helping them grow through collaborative learning and networking. Our goal is to welcome two million active members to our communities by 2034.
Our Communities
We have several successful communities, including:
- LEADERS IN CONSULTING - a community for leaders in the consulting industry
- The Procurement Initiative - a community for procurement professionals
- CYBER INSURANCE LEADERS - a community for cyber insurance professionals
Our Clients
We work with top companies, including:
- PwC
- Bitkom
- H&Z Consulting
- EGYM Wellpass
- EMERAM Capital
About the Role
We are looking for an experienced Demand Generation Manager to drive exponential growth by increasing the number of sponsoring companies and attracting more active community members. The ideal candidate will have a strong analytical mindset, creative problem-solving skills, and a proven track record of executing tasks with minimal supervision.
Key Responsibilities
- Develop and execute high-impact demand generation strategies
- Optimize landing pages, test messaging, and implement ABM approaches
- Manage multichannel marketing campaigns, leveraging LinkedIn outreach
- Collaborate closely with copywriters, graphic designers, CEO, and CTO
- Generation of participants and sponsors for our yearly conferences in Munich and London
- Travel to our own events to learn about and optimize our community events
Requirements
- Availability: 40h/week
- Data-Driven: Strong analytical skills to interpret data and optimize campaigns
- Creative Problem-Solver: Ability to test and iterate strategies to find the most effective approaches
- Dependable: Proven track record of executing tasks with minimal supervision
- Ownership Mentality: Experience owning and driving key metrics like leads or sales pipeline
- Technical Proficiency: Expertise with CRM systems (e.g., HubSpot), creating landing pages, and crafting effective messaging. Comfortable using GenAI tools
