Food Ventures Global AFH Marketing Manager

hace 1 semana


Barcelona, España PepsiCo Deutschland GmbH A tiempo completo

OverviewObtenga más información sobre las tareas generales relacionadas con esta oportunidad a continuación, así como sobre las habilidades requeridas.Are you passionate about transformation and bringing bold ideas to life? Join us asAway From Home (AFH) Marketing Managerin Global Food Ventures, a dynamic team driving PepsiCo’s shift from snacks to meals.Reporting to the AFH Marketing Director, you’ll help execute breakthrough innovations across key markets (Western Europe, China, Mexico), focusing on Lay’s and Doritos. The Away-From-Home (AFH) channel is central to our growth, with initiatives ranging from food trucks and ghost kitchens to partnerships with operators like Subway and Pret A Manger. You’ll also support global activations at events like FIFA, UCL, and Formula 1.This role requires strong marketing, project management, and commercial skills, plus creativity and the ability to work cross-functionally with global teams, customers, and agencies.ResponsibilitiesAccountabilities:Partner with local anchor markets (Food Ventures, AFH and Marketing) to execute the foods growth strategy and support execution and deployment of key initiativesSupport key strategic customers by leading execution in line with strategic priorities and the execution of critical meetings such as Top-to-Tops, Innovation Showcases and RFP’sDefine and drive impactful BTL marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in markets to drive incidence, traffic and brand equitySupport the AFH Marketing Director by being a prime mover of key projects such as Doritos Loaded and Flamin’ Hot, effectively collaborating within the matrix to ensure critical timelines are metSupport the AFH Marketing Director and Anchor Markets on execution of Doritos Loaded at Formula 1 events across the globeFacilitate best practice sharing across markets and team to help further the foods transformation agendaWork with Global Insights to develop monthly brand tracking for AFH across Lay’s and Doritos as well as with our Innovation Platforms (eg. Doritos Loaded)Lead development and deployment of global toolkits with sign off from GFG brand owners and legal/regulatoryOwn the AFH Foods ADA portal, maintaining updated information and communication our to our AFH and Food Ventures communityManage the AFH marketing budget and POs and be a key onpoint for agencies and vendors.QualificationsFunctional:Proven track record of successfully managing multiple brand & consumer engagement programmesStrong functional marketing experience at a Marketing Manager level (or strong Senior Brand Manager) with a track record of delivering successful Marketing Campaigns and delivering AOPStrong Customer/Trade marketing experience with demonstrable customer relationship managementGood experience and understanding of PepsiCo systems and processes in relation to marketing communication development and innovation development and execution.Leadership:Agility: Ability to adapt style and approach to the ever-changing business environment as well as being able to take complex information and simplify to garner consent and move quicklyExecution: Ability to bring energy, enthusiasm, and inspiration to motivate others to action and ensure critical projects are managed through the system on time and in budget.Relationships: Ability to build and maintain trusting relationships both across multidisciplinary teams within PepsiCo and with customers.Ideally 7-10 years experience within Food and Beverage categoriesUnderstanding of the Away From Home (AFH) channel and how to winExperience working on new product development and go-to-market strategiesExperience working in global or regional roles with cross-market coordination. xsgfvud Ability to translate brand strategy into compelling consumer experiencesSkilled in managing multiple projects simultaneously.#J-18808-Ljbffr



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