Senior User Acquisition Manager

Carrots is a fast‑moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset.

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We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta, engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok.

This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

WHAT YOU’LL OWN (Your Mission)

• Profitably scale paid growth across Google Ads and Meta Ads, hitting +10% MoM growth while protecting payback.
• Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
• Cash discipline & reporting: treat spend like it’s your own; instrument clean weekly reporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in Looker.
• Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‑outreach intern.
• Creative direction (performance): brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop.

WHAT SUCCESS LOOKS LIKE (90 Days)

• Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema.
• Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
• Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude.
• Playbook: documented testing cadence (weekly) and budget reallocation rules.

WHAT YOU’LL DO (Day‑to‑day)

• Build/optimize Google Search campaigns for multiple apps (non‑UAC setup with deep links; measured via AppsFlyer).
• Design, launch, and scale Meta (campaign structure, creative testing matrix, value‑based bidding).
• Partner with the Data Analyst to test proxy events and predicted LTV (e.g., scoring trials, early‑signal models).
• Run ASA pilots; own ASO roadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations).
• Manage a creator‑outreach intern (TikTok organic + UGC partnerships on pay‑per‑view/desired KPI).
• Own weekly growth review: insights, actions, reallocations—no vanity metrics.

WHAT YOU MUST HAVE (Hard Requirements)

These are non‑negotiable. If you don’t check all of them, please don’t apply.

• Mobile apps only, consumer subscriptions. Your track record is in consumer subscription apps (non‑gaming).
• Hands‑on budgets & results. You have directly managed €100k+/month across Google Ads + Meta Ads for consumer subscription apps and can share metrics (CAC, payback, LTV:CAC).
• Meta Ads expertise. You’ve launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT/SKAdNetwork‑aware measurement).
• Google Ads for apps. Deep knowledge of search intent, RSAs, negatives, account structure, and event/goal design for app flows.
• MMP proficiency. Strong with AppsFlyer (or Adjust), including in‑app event mapping, SKAdNetwork/ATT constraints, and cost ingestion.
• Analytical rigor + reporting. You’ve built actionable dashboards (preferably Looker) and make decisions from cohort/LTV data, not screenshots.
• Owner mindset. Frugal with spend, relentless on payback, and comfortable bein