Account Based Marketing Specialist
hace 1 día
About Us
Nalanda is a leading Spanish multinational dedicated to bridging the gap between large companies and their suppliers through an innovative digital platform. Our platform streamlines business processes such as document exchange, purchases, invoices, and vital business information. We specialize in coordinating activities between contractors and their suppliers, minimizing costs, time, and risks, while fostering transparent and effective business relationships.
We are a dynamic, forward-thinking company committed to building an inclusive workplace where talent thrives. At Nalanda, we believe that the development of people drives organizational success. Join us as we continue to build a culture of growth, inclusivity, and excellence.
We are also part of Once For All, an international group with a presence in the UK, France, Latin America, and more than 1,000 people working on digital solutions for supply chain management and regulatory compliance.
Role Summary
Develop, execute, and optimize Account Based Marketing strategies targeting high-value accounts to increase penetration, generate qualified opportunities, and accelerate the sales cycle in close partnership with the sales team.
Key responsibilities
ABM Strategy
- Design ABM programs 1:1, 1:few, and 1:many based on account tiering.
- Map key stakeholders within target accounts and develop customized journeys.
- Create tailored messaging, content, and value propositions for specific industries and roles.
Campaign Execution
- Build and manage personalized, multi-channel campaigns including email, paid media, social selling, events, webinars, and direct mail.
- Coordinate the development of personalized landing pages or microsites for key accounts.
- Develop sales activation materials such as pitch decks, templates, scripts, and battlecards.
Commercial Alignment
- Partner with sales to prioritize target accounts, identify needs, and track intent signals.
- Align ABM metrics with commercial goals such as engagement, influenced pipeline, and deal acceleration.
Analytics and Optimization
- Define KPIs and dashboards to measure program impact at account and cluster level.
- Analyze intent data, web behavior, and campaign performance.
- Recommend and implement improvements based on insights.
Requirements
Must-haves
- 3–5 years of experience in B2B marketing, ideally in SaaS or complex sales environments.
- Hands‑on experience with Account Based Marketing programs.
- Strong knowledge of marketing automation and ABM platforms (Marketo, Salesforce, HubSpot, Demandbase, 6sense, Terminus, or similar).
- Ability to collaborate closely with sales teams.
- Excellent writing, communication, and storytelling skills.
- Analytical mindset with strong focus on metrics and optimization.
Nice to have
- Experience in EHS, PRL, CAE, industrial, construction, or energy sectors.
- Familiarity with roles such as Health & Safety Directors or Operations leaders.
- Basic design or editing skills (Canva, Figma).
- Experience with headless CMS platforms and technical content.
What we offer
🤸🕒 Flexible working time.
🏞️💻 Teleworking.
☀️📅 Intensive working time in summer.
🍽️💳 Ticket restaurant.
🫂🔝 A dynamic and inclusive workplace with opportunities for growth and development.
✨🏢 The chance to make a significant impact on our organizational culture and talent strategy.
💰🎁Competitive compensation and benefits package.
#J-18808-Ljbffr
-
Account Based Marketing Specialist
hace 4 días
Madrid, España Nalanda Global A tiempo completoAccount Based Marketing Specialist (ABM)Asegúrese de leer la descripción completa a continuación y, si confía en que cumple todos los requisitos, envíe su solicitud de inmediato.2 days agoBe among the first 25 applicantsAbout UsNalanda is a leading Spanish multinational dedicated to bridging the gap between large companies and their suppliers through an...
-
Account Based Marketing Specialist
hace 14 horas
Madrid, España Nalanda Global A tiempo completoAccount Based Marketing Specialist (ABM) 2 days ago Be among the first 25 applicants About Us Nalanda is a leading Spanish multinational dedicated to bridging the gap between large companies and their suppliers through an innovative digital platform. Our platform streamlines business processes such as document exchange, purchases, invoices, and vital...
-
Account Based Marketing Specialist
hace 1 semana
Madrid, Madrid, España Once For All A tiempo completoAbout UsNalanda is a leading Spanish multinational dedicated to bridging the gap between large companies and their suppliers through an innovative digital platform. Our platform streamlines business processes such as document exchange, purchases, invoices, and vital business information. We specialize in coordinating activities between contractors and their...
-
Account Based Marketing Specialist
hace 2 días
Madrid, Madrid, España Once For All - Nalanda A tiempo completoAbout UsNalanda is a leading Spanish multinational dedicated to bridging the gap between large companies and their suppliers through an innovative digital platform. Our platform streamlines business processes such as document exchange, purchases, invoices, and vital business information. We specialize in coordinating activities between contractors and their...
-
Account Based Marketing Specialist
hace 6 días
Madrid, España Once For All - Nalanda A tiempo completoAbout Us¿Le interesa este puesto? Puede encontrar toda la información relevante en la descripción a continuación.Nalanda is a leading Spanish multinational dedicated to bridging the gap between large companies and their suppliers through an innovative digital platform. Our platform streamlines business processes such as document exchange, purchases,...
-
Account Based Marketing Manager
hace 1 semana
Madrid, España Snowflake A tiempo completoBuild the future of the AI Data Cloud. Join the Snowflake team. **Account Based Marketing Manager / South** **Based out of: London / Amsterdam / Milan OR Madrid** Snowflake is looking for a hard working Account Based Marketing Manager like yourself to join our team. Bring your excitement and creativity to the planning and execution of marketing programs....
-
Account Based Marketing Coordinator
hace 1 semana
Madrid, España goFLUENT A tiempo completogoFLUENT is fundamentally disrupting the language learning market around the world, helping companies design a global digital training strategy for their employees. goFLUENT accelerates the process of learning language through its platform, a unique blend of AI-powered technology, unmatched content library, and human interaction. We are a mission-driven...
-
Specialist, Industry/Account Marketing
hace 14 horas
Madrid, España Bain & Company A tiempo completoJoin to apply for the Specialist, Industry/Account Marketing role at Bain & Company Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation, and mergers and acquisition,...
-
Account Based Marketing Specialist
hace 15 horas
Madrid, España Once For All - Nalanda A tiempo completoAbout UsNalanda is a leading Spanish multinational dedicated to bridging the gap between large companies and their suppliers through an innovative digital platform. Our platform streamlines business processes such as document exchange, purchases, invoices, and vital business information. We specialize in coordinating activities between contractors and their...
-
Specialist, Industry/Account Marketing
hace 4 días
Madrid, España Bain & Company A tiempo completoJoin to apply for theEnvíe su solicitud a continuación después de leer todos los detalles y la información de apoyo sobre esta oportunidad de trabajo.Specialist, Industry/Account Marketingrole atBain & CompanyBain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on...
