Lead Acquisition Manager

hace 7 días


Barcelona, España Onedirect A tiempo completo

**LEAD ACQUISITION MANAGER- M/F**

The Onedirect Group is a leading European distributor of communication equipment and solutions for businesses, with offices in Barcelona, Montpellier, and Perpignan. Founded in France in **1999 **and with an international presence, Onedirect has continued to grow and export. We are present in 8 countries: France, Spain, Germany, UK, Italy, Portugal, Netherlands and Belgium.

A team of **over** **150 employees **takes care every day to ensure a quality commercial relationship in order to satisfy **+200,000 professional customers, key accounts, small and medium-sized businesses**.

You will join OneDirect asa **Growth Hacker.** The position is based in Barcelona and is to be filled on a permanent basis as soon as possible. You will drive the implementation of the global marketing strategy across 8 countries guiding local teams to execute these strategies.

**CONTEXT OF THE POSITION**

Reporting to the Chief Marketing Officer (CMO), the Lead Acquisition Manager is responsible for optimizing all web lead acquisition levers (SEO, PPC, Affiliate marketing, Inbound marketing, marketplaces, etc...) in order to drive traffic and to increase sales.

**YOUR MISSIONS**
- Manage the execution of the organic and paid search strategy (natural and paid search, online advertising, sponsored links, inbound marketing, lead nurturing, web tracking, and so on.).
- Create, manage and optimize paid acquisition campaigns accordingly (SEA, Social Media & Ads, Video, Affiliation) both in terms of messages and targeting and choice of acquisition sources
- Participate in projects to develop each marketing channel (e.g. landing pages, product flows, A/B testing...) and qualified lead collection media.
- Plan, build and manage SEA & SEM ad campaigns, optimize ad copy, keywords and coordinate local modification needs with our local markets.
- Create and manage feeds using the Lengow platform.
- Oversee the digital PPC group strategy.
- Measure daily results through analytical reports and KPIs measuring the effectiveness of the levers related to new products put forward, sales and shipping costs attached on web, flash products, with the objective of continuous optimization of conversion and profitability.
- Continuously monitor for new opportunities in terms of audience acquisition levers, implement new features, and anticipate platform evolutions.
- Evaluate the marketing budget on Google Adwords / Bing / marketplaces traffic actions.
- Monitor and weight the budget according to the different Google and price comparison campaigns.
- Conduct benchmark analysis and implement Group Pricing strategies in collaboration with the CMO and the group objectives.
**RESEARCH PROFILE**

Ideally with +5 years of experience, you have completed a dedicated program in marketing, communication, or computer science from 3 to 5 years in a business school.

ROI-oriented, this position is at the crossroads between marketing and UX. In addition to his perfect knowledge (and passion) for the Internet, he must also master the technical language.
- Personality & Soft Skills:

- Strong communication skills to deal with people from different departments
- Responsiveness and anticipation of market developments.
- Ability to transform a complex digital strategy into a clear set of execution tactics.
- Rigor, analytical skills and ability to synthesize information to identify key levers for market development.
- Curiosity about the Net players, new technologies and the digital economy.
- Sense of negotiation to concretize balanced partnership contracts.
- Hard Skills:

- Good knowledge of the Internet and recent technical developments in the web domain: forums, blogs, chat, RSS feeds, social media, search engine optimization, collaborative tools, and so on.
- Mastery of tracking tools (G. Adwords, Analytics, TAG Manager...), retargeting and collaborative tools.
- Extended knowledge of the world of advertising (Data, RTB...) and of the tools used to monitor advertising campaigns and sponsored links (AdServer...).
- Excellent use of Excel, statistics and datamining techniques. Ability to read & understand complex statistical data.
- Fluency in English is essential, and Spanish is a major asset.

**WHY JOIN US ?**
- Choosing Onedirect means choosing a company that is constantly growing.
- With a complete pre-integration, integration, and follow-up program.
- It also means joining a dynamic and motivated team in a growth sector linked to new technologies.
**REMUNERATION / BENEFITS**
- Attractive package with bonus, depending on profile and experience.
- Company health insurance (100% coverage).
- A pleasant working environment
**RECRUITMENT PROCESS**
- A first pre-qualification call, followed by an interview with the Talent Developer.
- A second interview with the CMO.
- A final interview with the CEO.
**_All our offers are open to people who have specific needs and disability recognition or who are in the process of obtaining one, with



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