Customer Acquisition Manager

hace 6 días


Barcelona, España Crypto Directories A tiempo completo

.We are looking for an experienced, hands-on Customer Acquisition Manager who can drive our growth by spearheading affiliate programs, paid media campaigns, KOL partnerships and SEO. The ideal candidate will have a strong track record of building and scaling acquisition strategies, particularly within the tech and financial sectors. Key Responsibilities: Affiliate Program Development & Management Scale our affiliate acquisition efforts using our best-in-class affiliate program Identify, onboard, and maintain strong relationships with key affiliates and KOLs. Monitor and optimize affiliate performance to maximize reach and conversions. Oversee and manage a Junior Affiliate Specialist, providing guidance and support to optimize affiliate relationships and performance Key Opinion Leaders (KOLs) & Partnerships Identify and acquire new KOLs, affiliates, and ambassadors to expand 3Commas' reach. Build and nurture long-term partnerships with KOLs to drive engagement and brand visibility. Actively manage and grow the affiliate network by onboarding new partners each month. Paid Customer Acquisition Plan, execute, and oversee paid marketing initiatives to enhance customer acquisition. Collaborate with internal teams to manage and optimize campaigns. Test new paid acquisition initiatives, focusing on high ROI opportunities. Assess the potential for onboarding an external marketing agency to impact customer acquisition Search Engine Optimization (SEO) Oversight Manage an SEO expert and coordinate efforts with an external SEO agency to develop and implement strategies that increase organic search traffic. Ensure effective collaboration between the SEO team and other marketing functions to improve search engine rankings. Oversee SEO performance analysis and work with the team to adjust strategies and improve results. Performance Monitoring & Reporting Track, analyze, and report on the performance of acquisition campaigns and affiliate activities. Use data-driven insights to refine strategies and provide actionable recommendations to the marketing team. Regularly update the team on progress towards OKRs and strategic goals. Requirements: 3-5 years of experience in customer acquisition, focusing on affiliate marketing, paid advertising, and partnerships in fintech or web3. Proven ability to build and scale acquisition programs with measurable results. Strong analytical and data-driven approach to optimize performance. Experience managing relationships with KOLs and external agencies. Strategic thinker with a hands-on, results-oriented mindset. Skilled at identifying growth opportunities and achieving ambitious goals. Deep understanding of fintech and/or web3 trends



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