Manager of Industrial/customer Segment Marketing
hace 4 semanas
Al menos 5 años
Desde Manpower nos encontramos en la búsqueda de un Manager of Industrial/Customer Segment Marketing (H/M/X) para una importante empresa a nível mundial del sector Tecnología.
**Responsabilidades**:
- Definir la estrategia de marca y contenido global en todo el portafolio para permitir la activación del mercado y mantener el liderazgo de la categoría.
- Desarrollar estrategias de marketing y activos de comunicación para respaldar la innovación de nuevos productos y la amplificación global, asegurando la alineación con los objetivos comerciales estratégicos.
- Generar y analizar información sobre los clientes para informar campañas y mensajes de marketing, y crear propuestas de valor diferenciadas para lanzamientos de productos a nível mundial.
- Trabajar con agencias creativas externas y equipos de contenido internos para desarrollar creatividades de marketing para impulsar el éxito del producto en el mercado.
- Liderar el análisis del impacto y atribución del marketing para iniciativas de productos clave y plataformas propias, impulsando decisiones estratégicas con las partes interesadas del negocio.
**Se requiere**:
- Licenciatura preferida en administración de empresas, marketing o campo relacionado.
- Más de 7 años de experiência en marketing o gestión de marca.
- Experiência en estrategia de marca, desarrollo creativo, marketing de productos, campañas digitales y marketing de contenidos.
- Experiência trabajando con agencias creativas, producción de contenidos, marketing digital y agencias de medios.
- Nível de Inglés Avanzado C1.
**Ofrecemos**:
- Contrato por ETT con una duración aproximada de 1 año.
- Jornada completa de lunes a viernes. Con modalidad hibrida.
- Salario competitivo 40.000 - 45.000
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