Chief Marketing Officer

hace 6 días

Barcelona, España Mad Collective A tiempo completo

Chief Marketing Officer (CMO) will join us in Barcelona, working alongside our Executive Team and reporting to the CEO. This exec-level leader inherits stable and successful products with a skilled team of marketers. Our CMO’s priority is to be the leader of our global marketing function.

Is this you?

As CMO you will oversee the planning, development, and execution of Mad Collective global marketing strategy, including business development, sales, advertising, and affiliate partnerships. The opportunity to succeed in this position is very high. We have the resources to support your strategic vision and the proof of concept is in your hands.

Become the newest addition to our success-driven culture rooted in collaboration, agility, ownership of outcomes and wowing people We’re excited to welcome you and ready to benefit from your experience, leadership, and vision. Learn more about the highlights of the position below, and let’s arrange a time to dive deeper into the details.

Core Responsibilities:
As CMO, you will be responsible for the following:

- Lead and evolve the marketing strategy with a key focus on driving top-line revenue growth through customer acquisition and retention
- Lead and evolve Mad Collective multi-channel marketing approach whilst implementing campaign and optimization strategies for the full product portfolio
- Partner with our highly skilled Product Team, internal and external partners to define the most innovative and effective channels for each product lead and motivate the marketing team, ensuring that the team is equipped and appropriately structured to meet the business needs
- Oversee our general business development strategy ensuring continuity and growth and optimization of our successful affiliate partnerships
- Build high-level, long-term relationships with all Mad Collective partners including relevant marketing and advertising agencies
- Lead the diversification of media buying investment either by optimization of current methods or by innovating with new sources/methods to drive traffic
- Understand, analyze and bring insight from the competitor marketplace
- Leverage data and analytics to drive business and customer insights
- Spot opportunities and new technologies in the market and drive the growth of the business
- Provide deep understanding and insight into the customer experience and how it can be continuously improved
- Drive investment in digital marketing and roll out new projects or upgrades as required
- Implement and manage marketing spend and track Return on Investment (ROI)

**Requirements**:

- 8-10 years of experience in marketing with a proven track record of experience as a marketing leader and strategist
- Strong expertise and experience in Digital Marketing especially in an affiliate environment
- Demonstrable experience in growing new businesses as well as developing effective and efficient strategies and business plans for all marketing aspects
- Strong relationship management and contract negotiation skills with large affiliates, major traffic networks, and media brokers
- Demonstrated ability to lead and inspire a geographically dispersed and multi-disciplinary talent team
- Bachelor degree and/or an advanced degree in marketing and business (MBA)

Capabilities and Skills:

- The CMO will be results-focused and capable of leading the function’s growth and financial performance
- Passionate about customer experience
- Balance a practical mindset with a creative business acumen
- Outstanding communication skills in English (written and verbal) and interpersonal skills.
- Analytical capacity and data-driven mindset

Additional (bonus) capabilities:

- Experience on a board (or equivalent) level with the capacity to influence at all levels across the organization
- The CMO will bring a “can-do” attitude to the function and will be role model for the team and organization.

**Benefits**
- Private Health and Dental Insurance plan for employees.
- Subsidized gym memberships and fitness classes.
- Monthly internet allowance.
- Working from home setup allowance.
- Company-sponsored Spanish, Catalan, and English classes.
- Sponsored training and development.
- Quarterly company bonus program.
- Top-notch Apple equipment.
- Hybrid-Remote policy and flexible working hours
- Flexible Bank Holidays. Design your own working calendar with a lengthy consecutive vacation day policy.
- Day off for your birthday.

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