Cluster Senior Insight Analyst

hace 6 meses


Madrid, España Imperial Brands A tiempo completo

**The Role**

The **Cluster Insight Analyst** position within Imperial's **Global Insight function** and **Global Duty Free** business, creates actionable insights within the Cluster team. Generally working with Consumer insights or Sales & Trade insights (or a combination), this role will deliver insights data and analysis across markets to meet stakeholders' insight requirements and in accordance with best practice standards and processes.

**Additional Information**

Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the new Global Insight function will be a crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making in order to gain competitive advantage.

This objective of this role is to deliver actionable, commercially-sound recommendations to inform and influence business decision-making within the Cluster. They will take responsibility for delivering insights related to key business processes such as: business planning, performance management, forecasting & brand insights and sales & trade performance reviews, tactical pricing, trade insights and evaluation.

To do this, requires a deep understanding of the commercial, consumer and regulatory realities within each market in the assigned cluster, and an expert knowledge of relevant insight techniques, to ensure recommendations are grounded in consumer fact.

**Principle Accountabilities**

**Consumer Specialists are responsible for delivering insights to support business processes such as**:

- Business Planning (in-Cluster & support for Group Portfolio & Brand Planning)
- Forecasting & Performance management (including support for Divisional QBRs, CEO Reviews). Making changes to the plan.
- Brand insights (brand health, consumer profiling, initiative planning / business cases)

**Sales & Trade Specialists are responsible for delivering insights to support business processes such as**:

- Performance reviews (progress vs plan, drivers of deviation vs plan)
- Tactical pricing where relevant (monitoring market, executing strategy)
- Trade insights including account prioritisation & segmentation, monitoring competitor activity, trade & sales initiative planning
- Initiative evaluation including Digital, consumer and trade All Cluster Insight Managers:
**All Cluster Senior Insight Analysts**:

- Collate and prioritise insight needs amongst your business stakeholder set, working with the Head of Insights & Intelligence to allocate resources effectively to deliver to priority needs, and identifying resourcing and capability requirements.
- Work with members of your Cluster insight team to translate business needs into robust insight requirements
- Make best use of central, self-serve resources such as the global Insight Hub, best-practice toolkits, reporting templates etc, developing a sound understanding of how these work.
- For more complex or bespoke priority needs, draw on specialist knowledge and resources from central CMI, research, data and analytics teams by drafting business cases for their assistance
- Articulate how insights contribute to the achievement of Imperial Brands’ strategy, individual team and market strategies, as well as in delivering a clear view of consumer needs and commercial economics to aid decision making
- Learn swiftly how to provide actionable, commercially sound recommendations that are grounded in facts. You will use independent consumer insights to support the Head Insights & Intelligence to drive data driven decision making and challenge perceptions when required
- You will assist stakeholders with regards to next steps, e.g. refining solutions, building business cases etc.
- Responsibility for delivering consistently high-quality insight outputs, in accordance with centrally-set standards and within agreed delivery timescales / terms of the SLA.

**Skills and Experience Required**

**Essential**:

- Can tell stories in a persuasive, articulate and engaging way, challenging stakeholder perspectives
- Ability to embrace change in established operational techniques and practices
- Ability to work autonomously, when provided with relevant methods, tools and templates
- Comfortable with working virtually and in person across different geographies, time-zones and/or languages
- Collaborative mindset, keen to play an active role in the global Insight community

**Desirable**:

- Educated to degree level
- Experience in delivering insights across different markets

**What We Offer**

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part o


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