Activation Brand Manager

hace 1 semana


Pozuelo de Alarcón Madrid provincia, España Kellogg Company A tiempo completo

Become our new Brand Activation Manager Kellogg You will be responsible for developing the best plans and execute them with excellence in execution based on the priorities set for the business.

Looking for a profile experienced in marketing for the Iberia Cluster. Eager to work hard in a pleasant atmosphere, this person needs to have good organizational competencies, be collaborative, be multitasking with a high attention to details to reach excellence in execution.

**HERE'S A TASTE OF WHAT YOU’LL BE DOING**
- Coordinate the implementation of our commercial initiatives for IBERIA & build up our local amplification plans, in the most impactful and effective way to maximize business impact
- Manage agencies, briefing and design processes with the aim to build the accurate Path to Purchase & select the relevant BTL touchpoints to answer our business & marketing goals
- Work closely with the Sales team & POSM manager to develop best in class trade marketing plans for our top main retailers.
- Measure and evaluated the specific activities implemented to go for continuous improvement
- Follow-up & analyse our product monthly performances
- Manage the A&P budget & follow the invoicing process
- Be a SPOC with the brand Central teams on projects follow-ups & nourish local team with updates

**YOUR RECIPE FOR SUCCESS**
- Experienced in Shopper Marketing / Consumer Activation or Product Management of at least 3-4 working years, ideally with a previous experience in Iberia
- High communication Skills - orally & written.
- Fluency in English and Spanish mandatory. Other languages are a plus
- Presentation skills - Good level of Powerpoint use
- Analytical skills - use of Nielsen / IRI tools in previous experience
- Team-player - able to work with a distanced-team and eager to display motivation and dynamism to engage with the rest of departments.

**ORGANIZATIONAL STRUCTURE**

You will be part of the Continental Europe Activation team, dedicated to the local Marketing Iberia team: a winning team of 9 persons, working hands in hands to deliver the accurate support to the local sales team to sustainably grow our business.

**WHAT ELSE DO I NEED TO KNOW?**

The main interaction you will experience are with:
Your own team (manager & teammates - based in Spain, Office in Pozuelo de Alarcon)

The central brand teams - based in Dublin

The local commercial teams (KAMs, Catmans, RGM peers)

The legal, Nutrition & Communication team

**WHAT’S NEXT**

This role takes part in **Locate for Your Day**, Kellogg’s hybrid way of working that empowers office-based employees to, in partnership with their managers, find a balance between working from home and the office.

**ABOUT KELLOGG COMPANY**

Kellogg Company is a multibillion-dollar company with over 30 thousand employees all over the globe. We’re proud of our rich and vibrant history and our iconic brands - foods that you grew up with like Crunchy Nut, Corn Flakes, Special K, as well as innovative foods such as Pringles and Pop-Tarts. Our KValues and BetterDays commitments are at the core of who we are, what we believe, and what brings us together. We’re proud to say we’ve been awarded Fortune’s “World’s Most Admired Companies”, DiversityInc’s “Top 50 Companies for Diversity”, Newsweek’s “Most Loved Workplaces”, and many more awards that you can check out here

We strive to create a world where people are not just fed but fulfilled and a workplace where everyone is empowered to be their true selves. It’s each and everyone’s unique flavour that makes up our recipe for success and ‘Make It Happen’ culture. Growing and nurturing the world starts with our employees, which is why we’re proud to offer extensive benefit packages, including flexible working, which enable you to take control of your work/life balance.

A seat at our table is waiting for you. **Equity, Diversity, and Inclusion** have been part of our DNA since the beginning. Clearly stated in our Code of Ethics “we have respect for individuals of all backgrounds, capabilities, and opinions." We believe that equity is more than leveling the playing field. It is making sure barriers, both tangible and intangible, are removed. We’re a foundation member of the Leading Executives Advancing Diversity (LEAD) Network, dedicated to meaningfully accelerating gender parity and driving inclusion in the European retail & Fasting-Moving Consumer Goods value chain. We’re proud that we’ve reached 50:50 gender parity for all leadership roles ahead of our 2025 target.

So, Make It Happen

Kellogg Recruitment


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