Nppe Zooplus Brand Activation Manager

hace 3 semanas

Esplugues de Llobregat, España Nestle Operational Services Worldwide SA A tiempo completo

**We are looking for a NPPE Zooplus Brand Activation Manager**

**Position's snapshot**
- Location: BCN (Esplugues) Spain
- Type of Contract: Full time/Permanent
- Purina Petcare
- Type of work: 60% Hybrid/Remote work allowed
- Work Language: Fluent Business English

**The role**
To build our brands on Zooplus platform and be the linchpin between brand marketing, shopper marketing and the customer. Deliver best-in-class experience for onsite shoppers, innovative & engaging activation, which drives sales and market share. Manage a significant TTS & PFME budgets and deliver ROI vs. campaign objectives.

**What you'll do**
- Responsibility for the activation of key initiatives & increasing Purina share of voice.
- Together with the customer team build & execute yearly joint business plan with the customer
- Coordinate the production of campaign content by working with Centre of excellent in Purina Studios, Content Factory & external agencies
- Manage digital agencies/content studio who can accelerate our learnings & ability to win in this channel.
- Work closely with the eCommerce commercial team to execute plans that are complementary to new listings and trade promotions activities.
- Identify and improve ROI of campaign objectives. Feeding commercial team with insight and data. Collect best practices across Z-EUR and be seen as best practice across Z-EUR community
- Build a direct relationship with Zooplus to deliver against customer needs whilst also driving Purina brands on the Zooplus website
- Work in conjunction with markets, shopper and central marketing team on translating brand plans to be relevant and timely in line with brand objectives
- Manage marketing budget to ensure improving ROI with controlled and correctly phased spending.
- Coordinate the work of eContent specialist to deliver basic and advanced eContent for all Purina brands across Zooplus, Bitiba websites.
- Lead the creation of Full-year Central Customer Brand Plan ensuring alignment with central brand initiatives & key local marketing moments
- Build, Coordinate & Execute the creation of digital media plans for Key Zooplus markets working with local media agency & Wamiz (6 markets) to build share of voice for priority brands in the digital space & on Zooplus ensuring consistency and impact aligned to business priorities.
- Drive the development & deployment of Retail Digital Media strategy with Pan-EU customers (Zooplus & Amazon)
- Coordinate RDM execution on Amazon on local level ensuring key guidelines are kept & provide consolidated feedback
- Provide support to Account teams during Joint Business Planning (JBP) negotiations involving RDM

**We offer you**
We offer more than just a job. We put people first and inspire you to become the best version of yourself.
- Great benefits including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
- Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
- Hybrid working environment with flexible working scheme. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill
- Recreation activities such as yoga, Zumba, etc. and a wide range of volunteering activities.

**Minimum qualifications**
Must have minimum of 5 years’ experience in 3 of the following:

- Worked in a digital activation role or similar, with specific experience of working with online retailers.
- Marketing background with experience of activating brands using digital tools
- Customer facing experience either online or offline within FMCG
- Experience in an agency or online retailer
- International or above market experience
- Experience in digital strategy development

**Other Personal Qualities**
- Passion, Trust, Expertise, Continuous Improvement, Teamwork
- Passion for Pets.

**About Purina**

Nestle Purina EMENA is on a thrilling journey to become the leading pet care organization in providing Omni-channel digital brand experiences that enrich the lives of pets and the people who love them.

In this context we are opening the “Purina Studios”, our Digital & e-Commerce Regional Hub in Barcelona, and we are looking for the best talents to join us in this exciting journey, do you think you’re up to it?

To grow our Purina Studios Digital & e-Commerce team in Barcelona, we are looking for an eCommerce Brand Activation Manager - Zooplus

**About Nestlé**

We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.

Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day. You own a piece of th

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