Strategic Marketing Manager-swine, Emea
hace 1 semana
General Responsibilities:
- Own and drive the EMEA Swine marketing plan. Capture key insights, initiatives, key segment pursuits and drive the solutions approach consistent with corporate strategy.
- Execute the marketing & strategy plan in collaboration with the commercial organization to meet Novus’ AOP.
- Carry on Cross-functional collaboration with regional technical and sales teams to have a better understanding of the customer’s needs and bring the proper solution to the appropriate customer/ segment. Define the strategy for selected customers to get the yearly established objectives.
- Ensure consistency and coherence in our approach to customers and industry on the swine solutions and represent Novus’ voice
- Identify new business opportunities (e.g., new strategies, new geographies) as part of the continual re-evaluation of business plans.
- Build a network and stay tuned with key stakeholders in EMEA swine sector and re-evaluate and update the swine strategies according to market changes or new trends and needs.
- Provide guidance and direction for swine marketing collateral.
- Work along with R&D and Innovation to fill in the gaps on the current solutions, build storylines for Novus’ swine programs, and identify opportunities to develop complementary programs/solutions and services.
- Along with Marketing Intelligence analyze and track competitor’s messages, market penetration, value propositions, and segments as well as the industry trends.
- Build along with the MarComm team the strategic communication plan to increase awareness on Novus’ swine solutions and expertise, including digital communications, customer face-to-face activities as well as industry congresses participation for key countries.
Key Knowledge/Skills/Experience
- Advanced degree or comparable training in marketing or animal production
- 5+ years of marketing experience in the animal nutrition industry.
- 5+ years of experience in multi-national business activities in EMEA.
- Proven analytical skills and knowledge of how to build strategic business plans.
- Proven expertise in swine industries, sound knowledge of animal nutrition and health businesses preferred
- Strong network with industry stakeholders in different segments of the swine industry.
- Excellent interpersonal skills & leadership skills to set direction and collaborate across the organization to determine critical areas of focus and to reach organizational objectives
- Fluent in English.
- Fluent in Spanish, French or German will be welcomed.
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