Emea Regional Market Development Manager
hace 6 meses
**Work Schedule**
Standard (Mon-Fri)
**Environmental Conditions**
Office
The Laboratory Chemicals Divisions (LCD) enables its customers by bringing chemistry to life Scientific journeys begin with chemicals and end with life-enriching results. Our purpose is to deliver chemicals safely and efficiently, so that our customers can focus on results. Together, we will:
- Become the trusted partner for chemicals in the markets we serve
- Honor our commitments by consistently delivering results
- Become a loved business to work for, and a safe and exciting career destination for outstanding talent.
**Want to join a phenomenal team?**
Our colleagues play a meaningful role in fulfilling our mission: enable our customers to make the world healthier, cleaner and safer. When you are part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment, or making sure our food is safe. Your work will have impact, and you’ll be supported in achieving your career goals.
We are building a team that will help drive the Laboratory Chemicals Division (LCD) forward. LCD is dedicated and hard-working, displays a dedication to ongoing learning and improvement, and we love to infuse fun and creativity into our daily work. Through our Community Action Council and Business Resource Groups, we find opportunities to engage our colleagues beyond their day-to-day jobs and give back to the communities we operate in.
**What will you do**:
The EMEA Regional Market Development Manager defines the marketing campaign strategy for customers in EMEA, taking into account business goals of the LCD division across customer segments and competitor plays. They will focus on translating business strategies into customer centric marketing strategies and will work closely with commercial on the go-to-market approach.
- Develop strategic, multi-channel integrated marketing plans for prioritised segments in EMEA, creating or using competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth
- Propose and complete customer and market research programs to provide key market insights and actionable business outcomes in the region
- Build a network of influence within the LCD organization and the Regional Commercial, Channel and marketing teams across the organization to ensure that all parties are aligned, and be an advocate of EMEA LCD worldwide
- Drive sales activation and sales enablement direct and through the channel
- Work in close association with direct and channel commercial teams to deliver regional revenue targets. Partner with commercial leaders to align marketing /sales strategies
- Lead the OpEx forecasting and ensure the marketing plan is deployed to improve spend in line with the plan.
**How will you get here**:
- Bachelor’s degree in Chemistry, Biology, Biochemistry or Marketing.
**Experience**:
- Experience developing marketing strategy and successfully conducting marketing plans.
- Experience in life sciences industry preferred
**Knowledge, Skills, Abilities**:
- Put the customer first: Think and act with a customer-centric mentality to deliver exceptional customer experiences.
- Ability to prioritize
- Ability to influence without authority and work in a large organization within a highly matrixed environment and to build cross divisional and cross group networks.
- Collaborative approach to developing and sharing strategy and tactics.
- Knowledge of the following key competencies: 4Ps and marketing mix, marketing communications, public relations and media outreach, content strategy/marketing, VOC/VOS, segmentation, value proposition and marketing program development and execution.
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