Director of Marketing, Digital

hace 7 días

Madrid, España Mandarin Oriental Hotel Group A tiempo completo

**Position**: Director of Marketing, Digital & Communications (Full time #528447)
**Property / Office**: Mandarin Oriental Ritz, Madrid
**Location**: Madrid, Spain

**THE COMPANY**

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most prestigious hotels and resorts. The Group now operates or has under development 41 hotels with more than 11,000 rooms in 25 countries in key business and leisure destinations.

**THE HOTEL**

Renowned Parisian designers Gilles & Boissier, have created a sophisticated residential design for the 100 rooms and 53 suites, including several one-of-a-kind specialty suites, featuring unique design elements inspired by the hotel’s historic connections to the city, Spanish culture and art.

With a stunning and meticulous restoration that celebrates César Ritz’s pioneering spirit, a prestigious central location, five restaurants and bars overseen by one of Spain’s most celebrated chefs and exceptional leisure and wellness facilities, Mandarin Oriental Ritz, Madrid is set to become the city’s most luxurious hotel.

**SCOPE AND RANGE**

Responsible for managing and leading the team of marketing, digital, creative, and communications experts to drive company growth, brand recognition and brand loyalty. Develop positioning, messaging, and competitive differentiation that creates awareness, adoption, engagement, and retention to increase market share. Oversee all matters relating to the marketing and communications plan including brand positioning, partnerships, media relations, digital marketing, consumer relationship management, social media, advertising, co-marketing activities with luxury brands, brand identity and collateral production as well as all other marketing activities for the hotel to ensure fully integrated campaigns.

Work closely with the Director of Commerce to ensure the marketing and communications strategy supports the hotels revenue generating efforts.

**DUTIES & RESPONSIBILITIES**:
Brand Identity
- Oversee the creation and management of the brand identity for the Hotel and all its outlets
- Be energized by real-time storytelling, capitalizing on moments to drive relevance and attention for our hotel
- Oversee the production of all brand identity materials, collateral and the development of new promotional materials.
- Ensure adherence to MOHG CID guidelines for all promotional and in-house materials
- Set in collaboration with the GM, Director of Revenue & Director of Commerce the strategic plans on digital marketing with reference to the investments and timing in order to enhance MRMAD website to maximize the revenue production.

**Public Relations**
- Act as Brand ambassador internally and externally, as well as hotel spokesperson where appropriate
- Design and execute PR strategy for the Hotel to ensure positioning as one of the top hotels in the destination in the local, national, and international media, showcasing MRMAD storytelling and highlighting MOHG’s competitive advantages.
- Implement tactical media relations activity in line with hotel’s business needs and objectives.
- Ensure strong working relationship with MOHG’s international PR network and MOHG Corporate Communications Team for maximum reach of initiatives.
- Ensure hotel receives regular exposure in local and international media through print, online, radio & television through proactive and reactive PR actions.
- Manage the Hotels Press Office:

- Maintain strong relationships with local and international media
- Develop and write newsworthy and creative press releases to pitch to appropriate media
- Create bespoke itineraries and host all local and international media visits
- Draft Q&As and fully brief senior management for media activity
- Keep press kit and photographic library updated
- Direct crisis communications in counsel with MOHG Corporate Communications team & GM

**Social Media**
- Further the marketing team's creativity and shape MRMAD identity on social platforms by identifying and acting on opportunities to experiment on platforms while prioritizing business needs.
- Set goals and benchmarks for social platform performance to ensure we’re optimizing our investments.
- Ensure adherence to MOHG social media guidelines
- With global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences

**Customer Relationship Management**:

- Develop and lead marketing strategy that reaches MRMAD guest with high impact products and messages that move audiences to take desired actions
- Develop and overall annual direct marketing plan
- Establish, maintain and expand the hotel’s database
- Develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world

**Photography / Videography**
- Experience developing and executing impactful campaigns and programs that drove earned media coverage and social conversation
- Pla

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