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Sem (Search Engine Marketing) Coordinator
hace 4 meses
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.
We are now looking for a **SEM Coordinator** to join our dynamic team here at Radisson Hotel Group
**Primary Objectives**
Optimise campaign performance and provide operational support to maximise channel efficiency
Drive growth within defined ROI and market share reflecting business objectives
Contribute to the overall eCommerce strategy, performance, and profitability of the company
**Description**
The Radisson Hotel Group is looking for a **SEM coordinator** with a hands-on experience in Search Engine Marketing and a passion for digital marketing in general. The SEM coordinator will support the Head of Global SEM to develop, plan and execute paid search strategies to drive incremental direct web revenues. The key pillars of this job will be the follow up of budgets & invoices, upper funnel campaigns, innovative projects, app download campaigns and making analytical analyses to contribute to the commercial objectives.
This person will be responsible for overseeing and executing day-to-day media planning and follow up of on-going projects in liaison with our digital marketing agency and internal stakeholders. The role requires the ability to operate on operational level with a strong analytical mindset and the ability to grow to a more strategic level in the future. He/She must be able to multi-task and be able to work autonomously on his/her projects.
It is a great time to join the business with the opportunity to work alongside a friendly team in collaborative working environment, career development and growth opportunities. Join our digital experts to grow the business together
**Role and Responsibilities**
- Deliver assets for paid media campaigns on time. Follow up from briefing to implementation.
- Consistently analyze and formulate suggestions to optimize existing SEM campaigns.
- Responsible for his/her own micro projects: innovation, ab-tests, testing beta-products, marketing campaigns, etc.
- Support the Head of Global SEM to follow up budgets and to handle the invoices process.
- Proactively identify and advise on new SEM advertising opportunities. Implement, manage, and scale campaigns as appropriate.
- Liaise with all stakeholders to execute paid media campaigns across different markets and languages
- Supportive role with the development of best practices and guidelines to permeate SEM knowledge across the whole organization.
**Skills and Experience**
- Minimum 2-3 years of experience in project management and Search Engine Marketing
- Bachelor's degree
- Agency experience is a big advantage
- Solid quantitative and research skills with great attention to details
- Thrive in a fast-paced environment with the ability to multi-task and meet strict deadlines
- Passionate about online marketing and advertising and stay up to date on the latest digital media trends.
- Good understanding of the broader digital marketing ecosystem
**Technical Skills**
- Experienced in digital marketing and Google Ads
- Experience with Microsoft Ads, Yandex Direct, Search Ads 360 or any other advertising platform, web analytics tools, preferably Adobe Analytics, tagging and tracking is a plus.
- Excellent in using Microsoft Office (particularly excel and power point)
- Strong analytical skills and data driven methodological approach
- Knowledge of A/B tests
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Become part of the world of **Moment Makers**, we are looking forward to getting to know you
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