Marketing Operations Manager

hace 2 meses

Barcelona, España PVcase A tiempo completo

The Marketing Operations Manager role at PVcase is a crucial role for the entire marketing team. This role focuses on finding and optimizing our tech stack, tracking performance, and ensuring the team’s operational success translates into business results.

**Lead Management**
- Work cross-functionally with sales management and the sales development team to help drive success in lead management and to track and improve funnel efficiency including education and training as required.
- Work closely with marketing automation specialist to develop and manage workflows, system processes, and permission levels in Hubspot.
- Assist with execution of key processes in Hubspot and salesforce automation, including lead scoring, lead assignment, nurturing and more..

**Measure and Report**
- Own the end to end process of tracking and analyzing the marketing funnel from lead to customer and delivery regular insights to the business.
- Create and maintain executive summaries and dashboards on active marketing performance tied to business impact metrics including website/social media dashboards and ad hoc reporting.
- Help create processes that drive speed and efficiency in systems to measure marketing ROI and sales effectiveness.
- Manage marketing attribution model and reporting.

**Manage Database**
- Work closely with marketing automation specialist to develop and oversee quality assurance on data governance process across marketing datasets and vendors so data is as complete as possible for segmentation and targeting of campaigns.
- Identify data inconsistencies across sales and marketing tech stack and implement sound solutions to improve and maintain the marketing database.
- Use data augmentation tools to improve the quality of the database as required.

**Manage Marketing Technology Stack**
- Constantly evaluate and make recommendations regarding the marketing technology stack to help drive demand generation goals across all the marketing functions.

**Manage and report on marketing budget.**
- You have 5+ years of experience in marketing operations role.
- You feel a strong ownership over the team metrics and processes.
- You measure everything.
- You possess a curious mind and love learning.
- You are a proactive self-starter, hard working, precise, and persistent - you get the job done, but never feel like it’s completely done.
- Experience working with excel, G-Suite, Hubspot, Salesforce, Slite and lot of other marketing and sales technology.
- Bachelor’s degree required; graduate degree preferred (Marketing, Communications, Market Intelligence, Digital Marketing).
- Fluency or bilingual level of English. Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus.
- You truly enjoy technology, figuring out how it works and how the business can get more out of it.
- Analytical thinker and problem solver, figuring out what the performance numbers are telling us and suggesting a better way forward.
- Collaborative team player, working across the marketing team,and key departments such as Sales, RevOps and Operations, at all levels,
- Creative Thinking, Generating innovative ideas.
- Strong public speaking skills, comfortable presenting to large, senior-level groups, with solid writing skills.
- Understanding ICPs and Buyer Personas: Deep customer insights, proven record in customer segmentation, analysis. Ability to bring up new frameworks, suggestions.

**About Us**:
PVcase focuses on building advanced solar design and site selection solutions while fighting climate change through software. Our state-of-the-art tools, embracing the latest in technology, provide our customers with convenient features that significantly improve project speed, precision, and ROI.

After PVcase’s acquisition of Anderson Optimization in 2023, we jointly stand as a global solar technology company, boasting a diverse and talented workforce of over 250+ professionals who serve customers in more than 70 countries. Following our Series B funding success, which saw us secure $100 million in funding, we are proud to have reached a remarkable total investment sum of over $123 million. This significant financial backing solidifies our leadership and vision in the industry.

Our commitment, however, goes beyond technology. We believe in nurturing the growth and well-being of our employees, recognizing that health and happiness are crucial to the prosperity of our company.

**Get Ready To Enjoy**:

- Employee Stock Option Plan (ESOP), owning a piece of the solar energy revolution.
- Flex benefit package, customizing perks to match your unique style.
- Enjoy unlimited remote work flexibility or join the vibrant offices in Kaunas, Vilnius, and Barcelona.
- Flexible working hours, harmonizing your personal and professional life.
- Full training and onboarding program for a seamless start.
- Exclusive work only with international markets.
- Considerable & steadily increasing salary, recognizing an

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