Head of Marketing
hace 3 semanas
Inspired Education is the leading global group of premium schools, with a portfolio of over 100 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 80,000 students receive a world-class learning experience from Kindergarten to Year 13. In addition, we are delighted to be recognised in the top 10 highest value private companies in the UK by Beauhurst.
In over 24 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.
By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.
**ROLE SUMMARY**:
- Reporting into the Global Head of Brand, this role will be responsible for leading the development, delivery, and implementation of the integrated marketing plans in the schools in your region. Operating in the central & regional matrix the Regional Brand Manager will work with the Head of Brand and Regional CEO as part of marketing’s global accountability for driving lead generation & student enrolment. This role will be part of the global Head of Brand team consisting of representatives from our 7 regions.**KEY RESPONSIBILITIES**:
- Work with the Head of Brand to develop and implement the annual regional marketing & communications plan, in line with the proposed budget for the forthcoming actions & activities with the core focus to drive student enrolments
- Develop & execute clear messaging strategies for all schools to include School Value Proposition, and annual key messages for each school to drive differentiation in the market
- Work in partnership with the local school-based Head Teachers and Admissions Teams in order to define & support the marketing execution of the local schools outreach plans
- Regularly review the marketing performance and admissions data to ensure we are on top of trends and anticipating any areas where we may need to intervene and support with marketing activities/campaigns to drive ROI for individual schools, in particular digital marketing
- Responsible to spread and align Inspired/s social media strategy throughout all the schools in your region
- Working with the global Head of Digital to maintain and build our schools image across paid, owned, and earned channels. Ensure that customer insights are at the core of our marketing planning & execution
- Understand the competitive landscape in each local market, including competitor offer, pricing & positioning
- Manage local PR, reactive and proactive to manage and build the reputation of our schools, aligned with Inspired central PR
- 3rd party agency management (where appropriate) and other external suppliers to ensure that all marketing collateral/activity is at a premium standard
- Undertake regular site visits to each school to ensure we are accessible to their marketing requirements and communicating regularly with Heads of Admission, Head Teachers, Directors and Deputies
- Protect the school and Inspired brands and make sure all marketing collateral and activity adhere to individual brand identity & guidelines
- Collaborate with admissions team to streamline the enrolment process and enhance the overall experience for prospective families
- Implement best practise for converting leads into enrolments, ensuring efficiency and positive customer journey
**THE IDEAL CANDIDATE WILL HAVE**:
**Attitude & Behaviours**
- Proactive self-starter with the drive to deliver tangible results with a strong sense of urgency
- Works with others in a collaborative and solutions focused manner to achieve measurable outcomes that improve business performance.
- Exceptional communication and interpersonal skills, fostering trust and collaboration across diverse teams and cultures
- Resilient & driven individual with the ability to operate in a demanding and fast-paced environment, comfortable with ambiguity
- An inspirational leader who is able to inspire and unify teams towards a common goal
- An entrepreneurial mindset with a “no task too small” attitude, who is willing to roll up their sleeves and get things done without having to rely on multiple external agencies or internal structures
- Strong willingness to undertake regular travel to the schools in the region
**Skills & Experience**
- Minimum of 8 years brand management experience
- Familiar with all marketing channels, both on and off-line including, but not limited to: internal and external communications, marketing collateral (including school brochures
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