Head of Marketing

hace 3 semanas

Madrid, España JLL A tiempo completo

About JLL
- We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.

**How We support the Whole You**:
Our benefits are a good reason to come to JLL.
We are committed to hiring the best, most talented people in our industry, and then empowering them with the resources and support to enhance their health, financial and personal well-being. Our underlying benefits philosophy is this: be fair to our people and provide opportunities for those who take advantage of our programs and resources to lower their health costs and increase their personal and financial security.

**Position**: Head of Spain Country Marketing and Comms

**Department**: EMEA Marketing

**Reporting to**: EMEA Head of Marketing

**Location**: Madrid

**Overview**:
We are seeking an experienced and strategic marketing leader to lead Spain´s country marketing team. It is a fantastic opportunity for an end-to-end marketing leader to work on both side of the spectrum (B2B + B2C) to attract and retain our local and international audiences active in the Spanish market.
The country marketing team is an essential part of our Spain business as well as the EMEA Marketing platform. The leader will work with the EMEA Head of Marketing, the EMEA marketing regional team as well as our global Brand, Comms and Digital functions to oversee all go-to-market activities in the Spanish market.
This person will be responsible for working closely with the Business line leaders in the country to understand the business growth drivers as well as with EMEA and Global Marketing leaders to drive the adoption of best practices and implementing our new ways of working.
The individual will play a pivotal role in developing local marketing campaigns to tell one consistent narrative to our key audiences. They’ll bring client driven stories, messaging and campaigns to the market and help leverage the global business line campaigns by localizing them for clients. By fusing client and audience driven marketing programmes with local proof points, products, and processes the role will supercharge our demand generation and client engagement.
The person will influence the focus and development of the local marketing plan and use their understanding of the Spanish business to contribute to and challenge the development of our audience propositions and plans. They’ll also make comparative judgements on the ROI from our marketing activities against the relative impact on JLL’s commercial growth plans and outcomes in Spain.

**What this job involves**:
Leverage the client and audience marketing outputs
Ensure there is a holistic marketing plan in Spain that integrates the local requirements of business and client marketing with outputs from global and EMEA

Set, manage and monitor the marketing budget to agreed levels with the business stakeholders as well as regional and global marketing leadership

Be the voice for brand in the Spanish market by leveraging the global brand tools and guidelines

Ensure brand campaigns fit into the Spanish marketing plan and are presented to and understood by the local management board and the business teams

Leverage the global marcomms platform and guide the external PR agency to meet clear KPIs along the Comms lead in the Spanish market

Be responsible for hitting agreed brand KPIs in key markets

Coordinate with global digital team based on the business needs the requirements for targeting

Align social networks and intranets to suit the local needs, fostering and spreading a digital culture

Assess the participation in local and international real estate exhibitions

Organization of ad hoc client events, seminars, workshops (no internal staff events)

Partner with JLL's sales teams to strategize, plan and execute high-performing programs that differentiate the business and support the grow

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