Campaign Manager

hace 1 mes

Sant Cugat del Vallès Barcelona provincia, España Alpega Group A tiempo completo

The Alpega Group is looking for one experience **Campaign Manager**. This role will be part of the marketing organization at Alpega.

**WHO ARE WE**

The Alpega Group is a fast-growing, leading software company that offers modular solutions to manage transportation end-to-end and enable our customers to achieve greener transportation processes, with 35+ years in the business.

Find more about our clients and services here:
Alpega Group: control your supply chain with Alpega TMS.

As a Campaign Manager in our marketing team, you will play a pivotal role in driving the acquisition and retention of customers for our Carrier subscription-based SaaS business. With a focus on rapid sales velocity, you will be responsible for designing, executing, and optimizing multi-channel marketing campaigns that move prospects through the funnel quickly, converting inbound leads into loyal customers within an average of 1-2-week sales cycle.

**ABOUT THE ROLE**
- **Campaign Strategy & Execution**: Develop and implement comprehensive marketing campaigns tailored to attract, engage, and convert inbound leads efficiently. Leverage data-driven insights to craft compelling messaging and optimize channels for maximum impact.
- **Lead Nurturing & Conversion**: Create automated workflows and personalized touchpoints that nurture leads through the sales funnel, with a strong emphasis on accelerating the time from initial interest to conversion within our 1-2-week target.
- **Retention & Upsell Initiatives**: Collaborate with the product and customer success teams to design campaigns that enhance customer retention, reduce churn, and identify upsell opportunities, ensuring long-term customer satisfaction and value.
- **Performance Analysis & Optimization**: Monitor and analyze campaign performance using key metrics such as conversion rates, cost per acquisition, and customer lifetime value. Continuously test, refine, and optimize campaigns to drive improved outcomes.
- **Cross-functional Collaboration**: Work closely with sales, product, and analytics teams to align campaign strategies with business goals, customer feedback, and market trends, ensuring a cohesive and impactful approach to customer acquisition and retention.
- **Market Research & Competitive Analysis**: Stay informed about industry trends, competitor strategies, and customer behaviours to proactively identify opportunities for differentiation and growth in our campaigns.

**WHAT WE LOOK FOR IN YOU**
- **5+ years of marketing experience with at least 2 years working on high velocity campaings**:

- **Proven experience in campaign management, preferably in a SaaS environment with a focus on quick sales cycles.**:

- **Strong command of the English language**:

- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Strong communication and collaboration skills, with a customer-centric approach to campaign development.

**What You’ll Bring**:

- A results-driven attitude with a passion for optimizing customer journeys from acquisition to retention.
- The ability to thrive in a dynamic, fast-moving environment where speed and precision are crucial to success.
- A creative mindset for crafting campaigns that resonate with our target audience and drive measurable outcomes.

This role is perfect for a strategic marketer who excels in a high-velocity sales environment and is eager to make a significant impact on our growth trajectory through innovative and effective campaign management.
- **Please, send your resume in English.**

**WHAT WE OFFER YOU**
- **A competitive salary package, with additional legal benefits focused on your well-being, work flexibility and career growth.**:

- **A permanent contract**.
- Gaining experience in the supply chain and logistics, with a dynamic business growth and agile way of working.
- **Hybrid work movel**:

- An international working environment, with over 40 nationalities in the Alpega Team.
- You will be able to impact the future of sustainability in the transportation industry, both for our clients and as well with our internal initiatives.

Our commitment to you
- The Alpega Group has 500 collaborators with over 40 nationalities, based in our different locations. We are a global team, with different backgrounds, races, faiths and genders. We commit to ensuring that everyone feels included, has opportunities to learn and grow and is happy at work._

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