Senior Brand Manager

hace 2 semanas

Barcelona, España Grupo Freixenet A tiempo completo

**About the position**:
Are you a marketing passionate seeking a new challenge? Do you have a FMCG background and experience?

**Reporting to the Spain Marketing Director, your main responsibilities will be**:

- Develop an annual marketing plan for the company’s strategic brands acting as the “brand leader”, defining clear objectives, strategy and action plan.
- Develop branding strategies and activations for the OFF and ON TRADE channel
- Develop branding strategies in line with global branding strategies and monitor brand effectiveness and productivity
- Adaptation of international marketing concepts and strategies to the national market, including all ATL and BTL activations.
- Monitoring of markets, segments and products in order to prepare brand performance analyzes and reports.
- Perform an annual analysis for the market segment of brands, using internal and external information, in order to detect problems and opportunities.
- Manage the relationship with the media purchasing agency, creative and digital agencies and evaluate the proposals to develop our brands in Spain.
- Manage projects on time and within budget.
- Budget planning and control, as well as project-based calculations and cost control.
- Close cooperation with international departments and multifunctional teams in Spain such as; Trade Marketing, Sales, Logistics, for activities that include: exhibition development and promotion, launch of new brands / products / SKUs, leftover stock, etc.
- Ensure the timely preparation of presentations, quarterly reports, business cases, arguments for decision-making and reporting, as well as to keep the National and International Board timely informed.
- Manage and supervise promotions along with Trade Marketing (channel promotions) and Marketing Manager / Marketing Director (consumer promotions).

**Your skills**
- Leadership and ability to drive change. Sensitivity and adaptability towards change.
- Initiative and proactivity, capacity for self-management.
- Internal / external customer orientation.
- Concern for quality and precision.
- Commitment to the organization.
- Perseverance and resilience, ability to handle frustration and manage stress.
- Achievement orientation.
- Strong negotiation skills
- Creative problem-solver and strategic thinker who brings passion, enthusiasm and fresh ideas
- Entrepreneurial spirit and intellectually curious
- Innovative & calculated risk taker and suspicious of the status-quo
- Personal values aligned with our company culture

**Your profile**:

- Degree in Business Administration / Economics, Marketing and Advertising or similar).
- MBA will be a plus
- High command of English & Spanish, both spoken and written
- Knowledge of German or an additional language will be highly appreciated
- At least 6 years of experience in a similar position, in the Marketing department in FMCG, ideally in the beverage sector.
- Knowledge OFF and ON trade channels.
- Experience in activating actions (ATL and BTL)
- Excellent verbal and written communication and presentation skills, both internally and externally, with all management levels
- Negotiation and influence skills
- Familiar with the implementation of promotional activity in the main national accounts of modern distribution.
- Experience in NIELSEN / IRI data management and analysis
- Knowledge of digital marketing and digital campaign management
- High command of Microsoft Office
- Availability to travel frequently nationally.

  • Senior Brand Manager

    hace 1 semana

    Barcelona, España Moët Hennessy Europe A tiempo completo

    **Position**: Mission Statement: Build short-term and long-term growth for the brands in the Spanish markets. Understanding consumer/business insights, leverage brand DNAs to craft and implement a marketing plan driving salience & aspiration, presence & disruption and delight & advocacy for the brands. Main Responsabilities: - Understand global brand...

  • Senior Brand Manager

    hace 1 semana

    Barcelona, España Moët Hennessy Europe A tiempo completo

    Company: Moët Hennessy Europe - Country / Region : Spain - City : Barcelona - Business group: Wines & Spirits - Contract type: Permanent Job - Function: Marketing - Experience required: Minimum 10 years - Reference No.: MHE01789 - Date of publication: 2023.05.12 POSITION Mission Statement: Build short-term and long-term growth for the brands in the...

  • Brand Manager

    hace 1 semana

    Barcelona, España Grupo Humact A tiempo completo

    Una importante empresa especializada en la distribución de productos químicos industriales, está en búsqueda de un/a BRAND MANAGER para sus oficinas de Barcelona. Pertenecería a la división de adhesivos. Funciones principales: - Realizar estudios de mercado para analizar aspectos como las necesidades de los consumidores, el posicionamiento de la...

  • Brand Executive

    hace 1 mes

    Barcelona, España Dentsu Aegis Network A tiempo completo

    The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan. Job Title: Brand Executive **Job Description**: El equipo de WINK Barcelona, incorpora un Brand Executive Senior para equipo multicuenta con los clientes: Groupe SEB, Adevinta y...

  • Junior Brand Manager Chloé

    hace 1 mes

    Barcelona, España coty A tiempo completo

    JUNIOR BRAND MANAGER CHLOÉ ROLE AND DEPARTMENT We are looking for a Junior Brand Manager to join our Marketing Department as part of a multifunctional team, reporting to the Group Brand Manager. You will design Marketing and Trade Brand plans of your responsibility ensuring the best implementation to achieve brand business targets THE ROLE Design the...

  • E-Commerce Brand Manager

    hace 5 días

    Barcelona, España Samaipata A tiempo completo

    E-commerce Brand Manager Barcelona, Catalonia E-commerce Brand Manager Barcelona Barcelona, Catalunya, ES About RecontourAt Recontour, we acquire and expand high-potential small-sized brands, creating a long-term profitable legacy. Led by a team of passionate founders with a deep ecommerce background and marketplaces expertise, we aim to develop a new...

  • Brand Manager Otc

    hace 2 días

    Barcelona, España Robert Walters A tiempo completo

    Robert Walters Barcelona is hiring a Brand Manager OTC for an important pharmaceutical company. Important laboratory is looking for a Brand Manager OTC in Barcelona. The Role The primary purpose of the role is to manage, in an innovative way, the life cycle of the brands and product/s proposing the appropriate strategies and tactics aligned with the strategy...

  • Brand Manager Otc

    hace 2 días

    Barcelona, España Robert Walters A tiempo completo

    Robert Walters Barcelona is hiring a Brand Manager OTC for an important pharmaceutical company.Important laboratory is looking for a Brand Manager OTC in Barcelona.The RoleThe primary purpose of the role is to manage, in an innovative way, the life cycle of the brands and product/s proposing the appropriate strategies and tactics aligned with the strategy of...

  • Brand Manager Otc

    hace 2 días

    Barcelona, España Robert Walters A tiempo completo

    Robert Walters Barcelona is hiring a Brand Manager OTC for an important pharmaceutical company.Important laboratory is looking for a Brand Manager OTC in Barcelona.The RoleThe primary purpose of the role is to manage, in an innovative way, the life cycle of the brands and product/s proposing the appropriate strategies and tactics aligned with the strategy of...

  • Global Brand Manager

    hace 3 semanas

    Barcelona, España SITA A tiempo completo

    OverviewOnce in a lifetime, you could find yourself at the heart of a unique corporate transformation, where your personal contribution will directly influence the future of an iconic brand. We are seeking a highly motivated Global Brand Manager to join our team. As Global Brand Manager, you will play a pivotal role in supporting the business in successfully...

  • Senior Manager Corporate Brand

    hace 3 semanas

    Barcelona, España Knewin A tiempo completo

    Location: Barcelona (on-site) As Manager Corporate Brand & Creative you will work across the AstraZeneca Corporate Communications team and Global Corporate Affairs (GCA) network to manage corporate brand and creative output in support of a differentiated and trusted corporate brand and reputation. You will work alone and under direction to manage a varied...

  • Brand Manager

    hace 1 mes

    Barcelona, España Mantu A tiempo completo

    **Who are we?**: **Mantu** is an international company providing guidance and services to businesses and entrepreneurs. We ourselves are entrepreneurs: we started out from scratch and built a successful business based on our values and our “Tomorrow is human” vision. We constantly generate opportunities for a vast talent community and encourage our team...

  • Brand Manager Oncología

    hace 1 semana

    Barcelona, España Morgan Philips Group Sa A tiempo completo

    Importante multinacional farmacéutica, busca incorporar en su equipo a un Senior Brand Manager para su Unidad de Oncología. Será la persona responsable de impulsar y liderar la estrategia y plan de acción de la marca bajo su responsabilidad, coordinando el equipo cross funcional conforme a las directrices marcadas por la compañía y favoreciendo las...

  • Brand Manager Consumer Health

    hace 1 mes

    Barcelona, España Bayer A tiempo completo

    **Brand Manager Consumer Health** **Description** **Purpose**: The Brand Manager is the custodian of all aspects for the brand growth by designing, developing, and deploying an integrated multi-year integrated brand strategy. He/ She initiates, formulates, and recommends the long-term brand strategies, the yearly brand planning and the marketing activity...

  • Brand Manager

    hace 4 semanas

    Barcelona, España Mur & Martí A tiempo completo

    Desde **Mur&Partners** ofrecemos posición de **Brand Manager **para empresa de coworking en pleno proceso de expansión a nível nacional. **Función principal** Reportando a Head of Experiencie, la persona se encargará de gestionar la marca y branding de la organización. **Responsabilidades** - Ejecución de la estrategia de marketing de la...

  • Brand Manager

    hace 1 mes

    Barcelona, España Timetogrow A tiempo completo

    Description The Brand Manager position is for someone who is experienced and passionate about consumer marketing and brand-building. Will be someone with deep knowledge about market research, analytics, and consumer behavior. **Main responsabilities**: Contribute to elaborate the brand strategy under the supervision of the Marketing Director Lead the...

  • Senior Brand Strategist

    hace 4 semanas

    Barcelona, España Merlin Digital Partner A tiempo completo

    We are **Merlin Digital Partner**! A** leading IT and Digital headhunting company** who stands out from the crowd, boasting over a decade of experience. We've** successfully collaborated and played a pivotal role in the growth of industry heavyweights **such as Wallapop, Glovo, Banc Sabadell, and Factorial, among others. Our **emphasis lies in...

  • Brand Manager Oncología

    hace 3 semanas

    Barcelona, España Morgan Philips Executive Search A tiempo completo

    Importante multinacional farmacéutica, busca incorporar en su equipo a un Senior Brand Manager para su Unidad de Oncología. Será la persona responsable de impulsar y liderar la estrategia y plan de acción de la marca bajo su responsabilidad, coordinando el equipo cross funcional conforme a las directrices marcadas por la compañía y favoreciendo las...

  • Brand Manager

    hace 1 mes

    Barcelona, España Grupo Hotusa A tiempo completo

    Desde The Prestige Collection, colección de lujo dentro de un portafolio global de hoteles independientes de Keytel, la primera lianza de hoteles independientes del mundo, buscamos a un/a Brand Manager especializado/a en el sector luxury. Desde The Prestige Collection, colección de lujo dentro de un portafolio global de hoteles independientes de Keytel,...

  • Brand Manager Oncología

    hace 3 semanas

    Barcelona, Barcelona, España Morgan Philips Executive Search A tiempo completo

    Importante multinacional farmacéutica, busca incorporar en su equipo a un Senior Brand Manager para su Unidad de Oncología. Será la persona responsable de impulsar y liderar la estrategia y plan de acción de la marca bajo su responsabilidad, coordinando el equipo cross funcional conforme a las directrices marcadas por la compañía y favoreciendo las...