Global CRM Director

hace 5 meses

Barcelona, España Galderma A tiempo completo

With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we’re in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Further supporting our growth and innovation momentum, we are establishing a new Global Capability Center in Barcelona to deploy new capabilities to effectively support its global commercial and functional teams. Located in the upscale Eixample District in the heart of Barcelona, Galderma’s Global Capability Center offers numerous possibilities for professional development such as exposure to global and cross-functional projects and access to global career opportunities.

Job Title: Global CRM Director

Location: Barcelona, Spain (hybrid)

**Job Description**:
As Global CRM Director you will lead the implementation of the global Sales Force Effectiveness (SFE) strategy in Galderma global CRM system, and focus on organizing, analysing, and reporting on field data to drive Sales Force Effectiveness globally.

This will require development of SFE strategy and driving clarity on KPIs, Goals, Targets, call plans and incentive plans across key markets, enable standardization, and reconcile customization, market by market. This position will also be responsible for working with external partners and internal IT and business partners to rollout a centralized CRM and SFE dashboards in collaboration with Global Data & Analytics team to ensure dissemination of intelligence and insight to critical executive, country, GBU, sales leadership and sales staff globally.

Key Responsibilities.
- Working with GBUs and markets to define HCP engagement strategy in CRM based on adoption ladder and segmentation per GBU/Brand
- Working with Regional Commercial Heads to develop clear SFE strategy with country-level targeting, call planning, KPIs, objectives and incentives, including multi-channel engagement approach leveraging virtual solutions within the CRM.
- Driving change management required to implement this locally with the sales and marketing teams.
- Ensuring consistency in business inputs and outputs, and how data is entered and organized in the CRM systems.
- Leading the global rollout of standardized CRM solution (Veeva Core) along with SFE dashboards across markets
- Working with GBU’s, markets and global stakeholders to define key enhancements to the CRM capability and establish releases for continuous improvements.
- In partnership with Global Data & Analytics team, defining SFE KPI’s and working on continuous enhancement of tracking SFE & Sales KPI’s in global dashboards.
- Leading initiatives that help in automating key SFE processes such as call planning and segmentation & targeting by running RFP’s, identifying right vendors and running global implementations of such solutions.
- Working with Regions and global stakeholders to define enhancements to the CRM depending on business needs.
- Identifying opportunities for improving salesforce effectiveness internally and informing solutions to drive field impact; work with regional business unit heads to implement improvements.
- Predicting and communicating downstream impact on sales operations (Incentive Compensation, Alignment operations, reporting, etc.) from targeting and alignment changes.

Skills & Qualifications
- Proven experience in a similar role including marketing analytics, sales analytics, promotion response modelling, ideally in life sciences or B2B environment; consulting experience highly preferred.
- Business partnering, stakeholder management, and ability to drive change.
- Experie

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