Country Marketing Lead IT
hace 7 meses
Here at BRP, we’re creating new ways to get people moving forward, where their experiences are measured by emotion rather than distance. All around the world, our products, achievements and aspirations are a reflection of our teams’ exceptional expertise. Want to bring your true self on this adventure?
As the Country Marketing Lead for Italy and Spain, you will be at the forefront of some exciting evolutions on top of running our existing product lines.
Can-Am Motorcycles is back and is ready to make history again launching a line-up of innovative and audacious electric models.
The ambition is nothing else that disrupting the market and breaking the codes of Powered Two-Wheelers mobility
For this, we are seeking for a passionate marketer with a customer-centric mindset and a solid understanding of what it takes to deploy consumer engagement strategies on the field and engage the network in activating local marketing initiatives.
Reporting to the Regional Commercial Manager UK-IT-SP, the person will have the opportunity to collaborate with a large diversity of stakeholders within the regional organization (commercial team, regional marketing team, other functions) as well as with external agency partners.
**YOU’LL HAVE THE OPPORTUNITY TO**:
**1. Go-to-Market planning and execution**: develop and implement a local annual Go-To-Market plan supporting the regional strategic priorities and the achievement of the sales and profitability targets
- Lead the execution of the tactical initiatives defined in the marketing plan, for instance: trade shows and events coordination, demo days, website updates, adaptation and proofreading of communication materials (traditional and digital) when required, CRM campaigns and lead collection, product launches
- Play an active role in contributing to the local selected strategic growth initiatives: represent the marketing function in cross-functional task force, be accountable for the results and KPIs
- Measure and report: evaluate results and ROI based on defined KPIs, prepare post-mortem for key projects, report on marketing plan execution
- Manage the assigned marketing budget with accuracy: track and report expenses on a monthly basis, prepare quarterly forecast
**2. Dealer Marketing**: advise and support the network in building and executing local action plan enhancing consumer experience at dealership and driving retail
- Guide dealers in building, executing and tracking local marketing plans leveraging the programs and tools offered by BRP, in close collaboration with the Commercial team
- Take full benefits of the Coop program including the implementation of corporate claims to drive strong marketing actions
- Bring dealers in the Digital transformation supporting the deployment of the Tier 3 digital solutions program
- Provide day-to-day support and guidance to dealers as required
**3. Content Marketing & Public Relations**: maximize brand visibility through earned media tactics
- Feed the regional brand storytelling with locally authentic, relatable and culturally-relevant content captured during local Go-To-Market initiatives (as required)
- Initiate and maintain on-going relationships with media in conjunction with the PR agency: participation to regional media event, one-on-one press testing, demo fleet and equipment management
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
- Bachelor in Marketing, Business Administration or similar
- Around 5 years of experience in Marketing
- Knowledge of digital marketing is a plus
- Affinity with the powersport and motorcycle industries
- Fluent in English, other language skills are a plus
- Business acumen: marketing with purpose connecting the strategy with the operations on the field, showing understanding of the reality of the life at dealerships
- Go-getter attitude: pragmatic favoring simplicity, ingenuity and efficiency, results-oriented, accountable and driven
- Collaborative spirit: an inclusive mindset, listening and communicating with honesty and empathy, energetic and enthusiast to build true partnerships with the dealers
- Matrix environment: ability to operate in a matrix structure, collaborating effectively across multifunctional teams to achieve common objectives
The role is home office-based in Spain or Italy with regular travel in Spain and Italy as well as occasional travel to EMEA HQ (Switzerland). Travel can go up to 20% of the time depending on seasonality.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
WELC
-
Country Marketing Lead Spain And Italy
hace 1 mes
Barcelona, España Brp A tiempo completo.WELCOME TO BRPWe're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air.Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus.Today, we operate manufacturing facilities in Canada, the United States,...
-
Country Marketing Lead Spain And Italy
hace 1 mes
Barcelona, España Brp A tiempo completoWELCOME TO BRPWe're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air.Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus.Today, we operate manufacturing facilities in Canada, the United States,...
-
Country Marketing Lead Spain And Italy
hace 1 mes
Barcelona, España Brp A tiempo completoWELCOME TO BRP We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air.Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus.Today, we operate manufacturing facilities in Canada, the United States,...
-
Country Marketing Lead
hace 4 semanas
Barcelona, Barcelona, España Vista A tiempo completoAbout the Role:Vista is seeking an experienced Country Marketing Lead to drive the performance of our French and Belgian markets. This key role will define and orchestrate marketing actions across all dimensions, leveraging insights from experts to inform go-to-market strategy and plan.Key Responsibilities:• Define promotional activities and channel...
-
Marketing Lead, Spain
hace 3 meses
Barcelona, España Airbnb A tiempo completo.Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more...
-
Senior Marketing Lead
hace 2 días
Barcelona, Barcelona, España ADP A tiempo completoAbout the RoleWe are seeking a Senior Marketing Manager to lead our digital sales efforts in the small business segment. This role will be responsible for developing and executing innovative marketing campaigns that enhance product adoption, build brand equity, and drive measurable business growth.The ideal candidate will have 8+ years of experience in...
-
Barcelona, Barcelona, España Brp A tiempo completoBe part of BRP's journeyWe're a world leader in recreational vehicles and boats, creating innovative ways for people to enjoy their leisure time. Headquartered in Valcourt, Quebec, our company is rooted in a spirit of ingenuity and customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and...
-
Lead Generation Expert
hace 1 mes
Barcelona, España Hustler Marketing A tiempo completo**Company introduction**: **About the Role**: The Lead Generation Expert at Hustler Marketing will have to manage and oversee our inbound and outbound lead generation channels. Your primary goal will be to bring in qualified leads, measured by booked calls for our key services. You will be responsible for optimizing and suggesting new lead generation...
-
Marketing Lead, Spain
hace 3 meses
Barcelona, España Airbnb, Inc. A tiempo completoAirbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more...
-
Growth Marketing Lead
hace 1 mes
Barcelona, España Rentals United Ab A tiempo completo.Position type and expected hours of work: full time, flexible timetable depending on the market and client needs.On a daily basis: Monday-Thursday 09.00-18.00 (one-hour lunch break), Fridays 09.00-14.00. Occasionally overtime will be required due to events, important calls or meetings.Role Overview:We are looking for Growth Marketing Lead - Hybrid Role of...
-
Growth Marketing Lead
hace 1 mes
Barcelona, España Rentals United Ab A tiempo completoPosition type and expected hours of work: full time, flexible timetable depending on the market and client needs.On a daily basis: Monday-Thursday 09.00-18.00 (one-hour lunch break), Fridays 09.00-14.00.Occasionally overtime will be required due to events, important calls or meetings.Role Overview: We are looking for Growth Marketing Lead - Hybrid Role of...
-
Marketing Lead, Spain
hace 2 meses
Barcelona, España Airbnb A tiempo completoAirbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more...
-
Marketing Lead, Spain
hace 3 semanas
Barcelona, España buscojobs España A tiempo completoAirbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more...
-
Marketing Lead, Spain
hace 2 meses
Barcelona, España airbnb, Inc. A tiempo completoAirbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more...
-
Barcelona, Barcelona, España Bombardier Recreational Products A tiempo completoAbout UsBombardier Recreational Products (BRP) is a world leader in the design, manufacturing, distribution, and marketing of powersports vehicles. We're driven by innovation and customer focus, with operations across multiple continents.Role SummaryWe're seeking an experienced Country Marketing Lead to drive our growth in Spain and Italy. As a key member of...
-
Country Financial Lead
hace 4 semanas
Barcelona, Barcelona, España Mitek Systems, Inc. A tiempo completoAs a leading global provider of digital identity authentication solutions, Mitek Systems, Inc. is seeking a seasoned Country Financial Lead to oversee its financial operations in Spain.Job Summary:We are looking for a highly skilled and experienced Country Financial Lead to join our team in Barcelona, Spain. As a key member of our finance department, you...
-
Strategic Marketing Innovation Lead
hace 4 semanas
Barcelona, Barcelona, España Danone A tiempo completoAbout the RoleAt Danone, we believe in creating a better world through our business. As a leading food and beverage company, we strive to make healthy, sustainably produced foods and beverages that nourish people's lives. Our mission is to redefine success in business and create real benefits for people, communities, and the planet.Job SummaryWe are seeking...
-
IT Relationship Manager for Iberia Country Operations
hace 2 semanas
Barcelona, Barcelona, España Schneider Electric A tiempo completoJob OverviewWe are seeking an experienced IT Relationship Manager to join our team in Country Iberia. As a key member of our operations team, you will be responsible for managing relationships with external vendors and internal teams to ensure seamless IT operations across the country.
-
E-Commerce It Tribe Lead
hace 6 horas
Barcelona, España Axa A tiempo completo.Are you looking for a new challenge? In AXA Partners, we are looking for our next E-Commerce IT Tribe Lead!AXA Partners continues the digital transformation with more and more cross-functional and digital assets supporting our customer journey, providing 24/7 services and integrated with our partners. Technology and Data are crucial in supporting this...
-
Marketing Lead
hace 1 mes
Barcelona, Barcelona, España Glovo A tiempo completoAbout the RoleWe are seeking a talented Marketing Lead to join our African Growth team, focusing on crafting and managing acquisition and engagement initiatives for our key products.Your MissionThis is an exciting opportunity to manage end-to-end challenging growth projects with international stakeholders, helping to build a product that will disrupt the...
