Content Marketing Executive

hace 5 meses

Barcelona, España Kaplan Languages Group A tiempo completo

**Company Description**
Kaplan Language Group (KLG) is a well-known and respected leader in the language travel industry that provides high-quality language travel programs across the world. The group comprises some of the biggest names in educational language tourism: Alpadia Language Schools, ESL Languages, and Kaplan International Languages. With more than 130 combined years of experience and thousands of happy and satisfied alumni - KLG is a reliable and respected leader in the language travel industry.

KLG offers a wide range of language and cultural programs in more than 100 countries across the world, allowing students to embark on a unique, life-changing journey specifically tailored to them.

**About us - ESL Languages**

ESL Languages is the leading European study abroad agency. We have been organising language courses abroad throughout the world since 1996. Our presence is international, with more than 40 sales offices across Europe.

Beyond linguistic, cultural, and geographical borders, more than 25 thousand students every year choose to book with ESL and make their goal of learning a language and discovering the world a reality.

ESL has received many industry accolades over the years. We entered the eternal Hall of Fame as **Best European Study Abroad Agency in Europe** in 2016 after winning 5 times in 6 consecutive years. This prestigious ST award is based on the votes of thousands of language schools around the world and rewards the quality counselling and high service provided by all the ESL staff.

In 2019, ESL became part of the Kaplan Languages Group, one of the largest global chains of English language schools. ESL continues to work as an independent agency within the KLG group.

We seek a very energetic, creative and strategic Brand Content Marketing Executive to join our team.

This position will have the support of copywriters but requires a very creative thinker with excellent writing skills, a strong understanding of digital marketing principles, a passion for storytelling and excellent interpersonal skills to be the point of contact for different departments and stakeholders.

**Summary of role**

This is an exciting opportunity for skilled content marketers to join a dynamic team and grow as part of a division in a successful multi-national education company.

The role covers the full breadth of the marketing mix, including delivering marketing campaigns, working across channels, coordinating with market activities, and developing a strategy that brings together schools and students to create engaging content.

You will be a confident communicator and self-directing, working as part of the content and creativity team and working closely with internal and external stakeholders. You will need to quickly build rapport with colleagues to deliver marketing activities to key audiences.

**Roles and responsibilities**
- The Brand Content Executive collaborates with cross-functional teams, including markets, paid media, and B2B and B2C sales, to ensure the content aligns with ESL's objectives and brand messaging.
- Bring ideas, create and manage the ESL content calendar and publishing schedule, to ensure timely content delivery across all platforms.
- Monitor and analyse content performance using analytics tools to identify trends, optimise content strategy, and drive continuous improvement.
- Stay up-to-date with industry trends and best practices in content marketing, SEO, and digital marketing techniques.
- Assist in developing and implementing content promotion and distribution strategies within KLG channels.

**Qualifications** Essential**:

- An undergraduate degree or five years of relevant work experience
- Passionate about content with experience in content and brand marketing
- Strong communication skills in English
- A dynamic individual who excels at fostering collaboration and building strong relationships with diverse stakeholders
- Commercially minded and able to produce successful digital campaigns that adhere to brand guidelines
- Experience in digital marketing
- Highly organised, capable of achieving marketing goals and adept at working on their own initiative to plan, prioritise and deliver results
- Ability to analyse and report results and then optimise activities
- Strong research and analytical skills
- Meticulous attention to detail

**Desirable**:

- Experience on social media channels
- Capable of using new tools
- Knowledge or experience of the international language learning industry and/or tourism
- A degree in marketing or CIM qualification

**Application process**

**Additional Information** What We Offer You**:

- This is a full-time position based in Barcelona. You will be fully supported in your role with on-going coaching and training from your colleagues and managers.
- A chance to work in the headquarters of KLG in a prime location in Barcelona
- The opportunity to gain knowledge and experience in marketing tools and platforms
- The opportunity to

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