Senior Brand Manager

hace 2 semanas

Madrid, España Abbott Laboratories A tiempo completo

**About Abbott**
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- A company named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**The opportunity**

This role is located in Madrid within our nutrition division

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.
**What You’ll Do**
- In-depth commercial insights have to be developed for the Brand, to feed into the Brand Plan process, within the Brand Team. Responsible to be appointed for the creation, execution and tracking of brand strategies and action plans to enable sales and MS goals achievement
- In-depth commercial insights have to be developed for the Brand, to feed into the Brand Plan process, within the Brand Team. Responsible to be appointed for the creation, execution and tracking of brand strategies and action plans to enable sales and MS goals achievement
- Contribute to Brand Strategic Planning (NNLRP and 1-year Plan strategy cycle), participating in Brand Team as directed by BTL, by developing views on Brand issues and competitive positioning, customer segments and their needs and detailing Brand/commercial strategies with specific timelines, budgets and stakeholder responsibilities, aligned with Brand Team direction
- Translate strategy to implementation tactics (including 1-year Tactical Plan development) with optimal management of resource mix, communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g. product messaging by physician segment) in coordination with BTL and Brand Team.
- Expand the product market through innovative commercial programs, opinion leader development, physician and patient education
- Monitor Key Performance Indicator results and feedback and propose strategic planning/tactics adjustment including inputs for forecasting, tracking and budgeting.
- Develop and maintain relationships with key customers including KOLs as designated by Brand Team and identify new opportunities and ways to better meet customer needs
- Work effectively within crossfunctional structure by collaborating with multidisciplinary Brand Team Members and by participating in Brand Team meetings such as Quarterly KPI reviews and planning processes as directed by BTL.
- Sales Forecasting, monthly ADS revision and long term forecasting

**Required Qualifications**
- Bachelor Degree (B.S)
- Experience in healthcare industry, preferably in a sales capacity
- Experience in a Product Manager role
- Deep understanding of the healthcare environment and the therapeutic area
- Marketing experience
- Good knowledge of English

**Knowledge**
- Knowledge of financial processes
- Knowledge of customer characteristics
- Sales knowledge
- Knowledge of market, competition, customer base, distribution channels

**Specific Personal Qualities**
- Ability to translate strategic plan into tactical plan and drive projects
- Ability to negotiate for resources
- Ability to prioritize decisions and activities to ensure efficient use of resources and address critical issues impacting the Brand
- Ability to analyze data to develop insights
- Ability to effectively communicate and sell to external/ internal stakeholders
- Ability to openly exchange of ideas
- Ability to take responsibility for allocated P&L, and balance between opportunities, resources and investments to maximize the growth
- Ability to challenge status quo and think at a higher strategic level
- Ability to coordinate different strategic and operational actions
- Ability to monitor results and develop, propose and implement action plans
- Ability to work in a matrix environment, positive individual behavior

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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