Brand Manager Breast Cancer
hace 1 mes
Brand Manager Breast Cancer
In the Breast Cancer area, Pfizer is focused in CDK 4/6 inhibitors, involving an inline product together with a promising pipeline in breast cancer. On this basis, the Breast Cancer team is looking for a Brand Manager that contributes the strategy and key projects to be implemented.
Role purpose
- Responsible for leading the execution and roll out of the tactical plan based on the country specific customer strategies developed in line with the Global Operational Plans.
Key accountabilities
- Development and execution of the brands operational plans
- Steers the development and implementation of best-in-class customer strategies that meet business needs in the country and, which are aligned with Global strategies
- Responsible for brand’s growth and associated revenues by managing risks, identifying opportunities, and making timely decisions that maximize business potential.
- Ensures seamless integration of Global strategy into country business and involved in Global work streams and meetings as required
Customer:
- Develops customer focussed strategies/initiatives for respective tumour type(s)
- Seeks and develops customer and market insights through direct customer contact at 1:1s, meetings and congresses.
- Drives and implements compliant customer facing activities for brands (customer programs, symposia, policy, PR and ad boards) which are aligned with local customer needs and marketplace insights. Identifies relevant opinion leaders, medical societies, cooperative and study groups and uses this core stakeholder group to form the basis of local strategic and tactical initiatives.
Resource allocation:
- Accountable for the planning, spending and controlling local budget as agreed for areas of responsibility
- Demonstrate compliant use of financial systems and processes
Culture:
- Leadership of activities across functions (medical, sales and access), where collaboration is needed to achieve success.
- Ensures compliance with all regulations, codes of practice and SOPs across all marketing plans and activities
Skills, Knowledge, Qualifications, Experience
- Degree level qualification in marketing or business with a proven track record in science or medical; science or medical background with proven business acumen
- Minimum level of three years pharmaceutical experience in sales, medical or marketing
- Oncology/Hospital expertise will be valuable
- Ability to develop customer value proposition and messaging to drive brand revenues
- Proven record in project management and delivering on budget and time, including knowledge of country implementation costs.
- Proven ability to facilitate open discussion and debate amongst key stakeholders and build internal and external relationships through partnering, anticipating needs and fulfilling expectations.
- Works towards common goals by supporting, encouraging and sharing information with colleagues.
- Strong interpersonal skills required as well as excellent communication and presentation skills.
LI-PFE
Work Location Assignment: Flexible
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Marketing and Market Research
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