Marketing Automation Manager

hace 6 meses

Madrid, España Schiller International University A tiempo completo

**Your mission**:
**Your profile**:

- Develop and execute comprehensive marketing automation strategies to drive student enrollment and engagement.
- Manage and optimize CRM systems (Zoho CRM, Zoho Campaigns, Zoho Forms) to support marketing campaigns and lead management processes.
- Create and maintain automated workflows to support lead generation, lead nurturing, and customer lifecycle management.
- Collaborate with cross-functional teams, including admissions, communications, sales, student experience and IT, to ensure alignment and integration of marketing efforts.
- Conduct A/B testing and other optimization experiments to enhance campaign effectiveness.
- Ensure data accuracy and integrity within the CRM system, maintaining up-to-date and segmented databases.
- Collaborate in maintaining and updating the university website and online content including forms and online documents.
- Monitor industry trends and best practices in marketing automation and CRM, implementing innovative solutions to stay ahead of the curve.
- Provide training and support to team members on marketing automation tools and CRM best practices.

**Position requirements**:

- Bachelor's degree in Business or Engineering. Additional qualifications in Data Analytics or Data Science will be highly valued.
- Familiarity with content management systems (CMS) and their integration with other software.
- Strong understanding of SEO and digital marketing strategies is preferred.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management skills, with the ability to manage multiple projects and meet deadlines.
- Strong written and verbal communication skills.
- Detail-oriented with a focus on accuracy and quality.
- Ability to work collaboratively in a team environment and across departments.
- Experience with data segmentation and database management.
- Either native English speaker or proficiency level of English competency.
- Local language: Spanish

**About us**:
For over 50 years, we have firmly believed in experiential learning, an educational model that combines knowledge and skills acquisitions with solid humanist values. A combined learning process that guaranteed to all our students not only proficient professional capacities but also an international mindset to build inclusive and realistic scenarios that unify people, nations and cultures.

At SIU we are aware that our students will be part of a global, borderless and hyper-connected world. Thus, our 4 International Campuses provide undergraduate and graduate students with a high-quality variety of degrees valid both in the USA and Europe. All our programs are instructed in English and designed to be customized to each personal scenario. Additionally all our students are encouraged to study abroad at any time during their education to complete their professional expertise with truly life experiences that turn them in truly holistic profiles.

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