Product Marketing Manager

hace 2 semanas

Madrid, España Experian A tiempo completo

Company Description

We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.

We also help people to check their credit report and credit score, and protect against identity theft. In 2020, for the sixth consecutive year, Experian has been named to Forbes Magazine’s Top 100 list of the “World’s Most Innovative Companies.”

We employ approximately 20,000 people in 44 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

At Experian, we are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work. Our flexible working practices support our belief that this balance brings long-lasting benefits for our business as well as our people. Some roles lend themselves to flexible options more than others, and if this is important to you, we are open to discussing agile working opportunities during the hiring process.

**Job Description**:
As a Product Marketing Manger you will combine product knowledge, customer insight and market understanding to deliver simple yet powerful propositions to sales and marketing so our customers understand the true value of Experian. You’ll create compelling product and propositions content for sales partners as well as client facing campaign content aligned to product capability.

You will:

- Lead the marketing plans for your products and propositions and launch into the sales teams. Own the positioning and messaging for your products and lead GTM initiatives to launch into the business.
- Create, develop and launch relevant product marketing assets for internal teams and external audiences. You will bring together software, data, and analytics products into compelling propositions, using client and market research to validate product positioning.
- Partner with product and sales to gain a deep insight into customer needs so you can translate those needs into compelling customer stories. Qualify key messages and target audience to support marketing activity and delivery.
- Work with the regional marketing leads to deliver central and localised marketing campaigns aligned to your products.
- Identify key market drivers and the target audience needs that can be built into key buyer and user personas
- Supporting GTM sales and marketing to demonstrate robust measure of contribution to new business revenue
- Work in partnership with sales execution to support training of sales teams on new product and proposition launches.

**Qualifications**:

- Excellent strategic thinking to translate technical product information, market needs, and consumer insight into a simple message for customers
- Effective communication skills to bring together a range of different stakeholders to drive action. Able to negotiate and influence stakeholders to gain buy in for your ideas and work
- Minimum 5+ years in a product marketing or proposition marketing role.
- Able to demonstrate a high level of accuracy and attention to detail, well organised, able to plan effectively
- Desire to work as a team and take a proactive role in larger strategic projects
- Good understanding of B2B sales channels and the commercial models employed
- Creative thinking, with the ability to look at how we can improve the way we communicate our value to clients.
- A Bachelors’ degree in a business or marketing discipline is preferable

Additional Information

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