Product Marketing Manager
hace 2 semanas
**Product Marketing Manager**
K2 Partnering Solutions is looking for an experienced Product Marketing Manager to design, develop and implement robust and measurable marketing programs that drive growth across a cutting-edge portfolio of digital products and services.
To be successful in this role you will demonstrate an excellent understanding of the digital marketing landscape, creating value propositions and messaging, B2B marketing channels, copywriting skills, and a proven ability to impact customer acquisition in a fast-paced business. You are naturally creative, enthusiastic, and a self-starter.
This is an exciting opportunity for someone who wants to be part of an innovative international company that is on a strong growth trajectory.
**Responsibilities**
- Develop and implement a marketing strategy in line with the objectives for the company’s digital products.
- Drive customer acquisition through digital campaigns, including content marketing, pay-per-click advertising, SEO, social media and other tactics.
- Develop compelling value propositions and messaging.
- Collaborate with the product team to ideate new product features that meet customer needs.
- Develop metrics and insights to optimize marketing effectiveness.
- Execute paid and organic social media activity that drives inbound traffic.
- Write and publish content that engages our customer community.
- Maintain effective internal communications.
**Requirements**:
- BA/BSc in marketing, communications, or a similar field, or equivalent experience.
- 5+ years of digital marketing experience (client and/or agency side), preferably in a B2B environment.
- Experience in successfully driving measurable traffic and lead generation through social media, pay-per-click, SEO and other tactics.
- Outstanding copywriting skills.
- An analytical mind, strong quantitative skills and a keen eye for detail.
- Good knowledge of web analytics tools such as Google Analytics.
- Excellent communication skills.
- Experience in marketing SaaS products is a plus.
- This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time._
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