Product Marketing Manager
hace 2 semanas
Responsibilities under the direction of Google Manager
Build inclusive culture
Champion and engage in equitable and inclusive behaviors across all systems (e.g., hiring, perf, coaching). Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.
Create product marketing content
Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
Develop brand strategy
Drive product brand positioning, value propositions, and messaging strategy using Google voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
Develop product marketing content strategy
Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor
Generate user insights
Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
Go-to-market strategy and planning
Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
We offer an 11-month contract to cover a member of the team.
The work will be in hybrid format: 2 days off-site and 3 days on-site.
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