Category Manager
hace 4 semanas
Company Description
Automotive Aftermarket Europe, one of 80+ business units owned by of ITW, manufactures and supplies specialty and innovative chemicals for the automotive aftermarket. Automotive Aftermarket Europe manufacture products in Spain and Belgium, and commercialize around the globe serving markets in Europe, Middle East, Russia, Asia and Africa.
**Job Description**:
The Category Manager is responsible for his/her product category in the Division, defining and implementing a marketing strategy that aims to deliver significant above market sales growth, with a differentiating value proposition for the brands.
With the support of a Product Manager and in collaboration with the Strategic Marketing Director, the Category Manager handles market analysis and research on current and new trends, elaborates the market segmentation (customers and end-users), defines the product offering, branding, pricing and packaging, develops messaging and market positioning, supports Sales and marketing campaigns, and collaborates with all internal departments to ensure the gotomarket (forecast, nomenclature, promotions ) in all the division markets.
**RESPONSIBILITIES**
- ** Offer & Brand strategy**: define marketing strategies for Offering and Branding, added value (benefits) and competitive advantage.
- ** Customer & end-user segmentation / channel**: identify the market segments within the value-chain, the personae and propose the action plans to increase sales (Push/Pull strategy) by end-user, channel, and segment.
- ** CBI (Customer Back Innovation) / Product development / PLS (Product Line Simplification)**: identify new product opportunities, optimize the range structure, plan and lead the launch of new products, involving all internal and external stakeholders. Collaborates with all internal departments to optimize product manufacturing (process, nomenclature, forecast, labels, safety).
- ** Pricing**: propose the product price list positioning and support the deployment, consistent within the markets.
- ** Market intelligence & Competition**: ensure in-depth market research and analysis. Identify end-user and customer needs, business opportunities and trends. Estimate market size, market share and potentials. Perform competition analysis.
- ** Promotion**: analyze sales data to regularly define actions to increase sales and margins and minimize slow movers, together with the Sales Managers. Communicate the guidelines to the sales team and develop sales tools that facilitate the selling process; provide on field support to 80 customers for the Division.
**Qualifications**:
- Master’s Degree required (or equivalent work experience).
- 5+ years of demonstrated experience in marketing (product management, brand management or similar).
- Fluent in English; French and Spanish or Dutch will be beneficial.
- Excellent communication, both oral and written.
- Working knowledge of Microsoft softwares (Word, Excel, PowerPoint, Power BI, Outlook) and web analytics tools (Google Analytics, WebTrends)
- Passion and drive to deliver results
- Project Management skills: ability to organize, prioritize, and manage multiple projects.
- Ability to deliver a strategic vision and handle operational activities.
- Analytical mind and strong quantitative skills.
- Adaptable and flexible; autonomous and responsive.
- Good team-player.
- Open to travel
Additional Information
- Scope/Portfolio of this role : Engine Care (Additives & Engine Repair)
- Location : this position can be based remotely in Belgium, Spain or France.
- Travels frequency will be important (up to 50%). Location near an important for easy travels is a must
- Contract type/offer: undefinite contract
- Starting date: As soon as possible
ITW is a diverse and inclusive employer and commits to promote the recruitment and integration of people with disabilities.
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