Global Service Marketing Manager, Robotics
hace 2 meses
**Global Service Marketing Manager, Robotics**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
In this role you will be responsible to contribute to service growth through the development of innovative and effective marketing activities integrated with sales process.
**Your responsibilities**:
- Responsible for defining and executing the global service marketing strategy.
- Ensure global marketing plans are aligned and support local country/region needs.
- Formulate and run effective nurturing funnels to accelerate lead generation.
- Ensure the markets globally are well monitored by developing and maintaining efficient marketing tools and implementing coordinated marketing analyses and activities.
- Promote Salesforce / CRM best practices to Sales organization.
- In collaboration with Communication ensures that customers are engaged and nurtured along equipment lifetime.
- Collaborate with Communication and Service Product Managers to launch new service offerings.
- Research, identify, and select external marketing service providers.
- Define quality and delivery targets for externally assigned activities, monitor ongoing progress, and resolve issues.
- Define key targets and metrics for marketing initiatives. Review and evaluate results upon completion of the activities.
**Your background**:
- University level education
- 12+ years of marketing activities in B2B (preferably in global context)
- Very good communication skills
- Strong written and spoken English language skills
- Capable of working in teams and able to communicate in an effective manner
- Ability to work across multiple functions and geographies/cultures
**More about us**:
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