Product Marketing Specialist

hace 1 mes

Barcelona, España pal robotics A tiempo completo
Job Description

We are seeking a Marketing Specialist who is passionate about technology and thrives on the challenges of marketing complex products in a fast-paced environment. You will take charge of our marketing efforts, product definition,  defining market fit and strategies for customer acquisition and revenue growth. Your role balances strategic planning with hands-on execution, ensuring our robotics products effectively move through the marketing pipeline from awareness to retention.  As a member of a service robotics company, passion for technology will help you succeed in this role.

Primary duties

  • Develop and implement growth strategies for our products, prioritising initiatives to maximise impact.

  • Craft and execute a comprehensive marketing plan in collaboration with cross-functional teams.

  • Develop business models and pricing models for the products. 

  • Analyse and maintain detailed buyer personas, segments and customer journey maps.

  • Drive demand with innovative marketing tactics.

  • Manage KPIs and metrics to measure product success and inform future strategies.

  • Monitor the competitive landscape to strategically position our products.

  • Translate technical product details into compelling benefits for users

  • Assess the effectiveness of marketing campaigns and initiatives, optimising for ROI.

  • Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

  • Support sales channels development and marketing-sales alignment.

  • Coordinate and support various marketing and sales activities.


Qualifications

Mandatory Requirements

  • Bachelor’s degree in Business, Marketing, or a related field; an MBA or a technical degree with marketing experience is preferred.

  • At least 3 years of experience in product marketing, preferably in a technology-focused industry.

  • Passion for technology is a big plus.

  • Strong project management skills.

  • Proficiency with marketing automation and CRM tools.

  • Excellent communication, interpersonal, and analytical skills.

  • Computer skills, including MS Office (especially MS Excel) and Google drive suite (docs, spreadsheets, etc)

  • Applicants need to have a European work permit.

  • Proficient in English and Spanish, with availability to travel as needed.



Additional Information

We offer a competitive compensation package, including salary, benefits, and opportunities for professional development. You will be part of a dynamic and international team in a constantly growing and developing environment in a fulfilling and inclusive equal opportunity workplace.

  • Permanent full-time contract. 37.5 hours/week - At PAL, we believe in work-life balance and in order for every one of our employees to benefit, from 2024 we have pledged to work 2.5 hours less every week. 
  • Flexible working hours and early finish at 14:00 on Fridays.
  • 26 working days of annual leave.
  • Opportunities for payment in kind and ongoing training initiatives.
  • Free coffee & tea provided. 
  • Immediate start date.

Contact details
If you are interested, please apply via the link on this site or send your CV to recruit @pal-robotics.com. Please specify the job code JOB-2024-12 and the name of the job in the subject field of the email.
All information will be treated in accordance with the RGPD.

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