Global Industry Marketing Manager
hace 6 meses
**#WeAreUR and we continuously redefine automation**
At Universal Robots, part of Teradyne Inc., we are empowering change in the way work is done. Our vision is to create a world where people work with robots, not like robots. And with 70,000+ cobots already installed worldwide, we’re well on the way to achieving it. Working towards our vision gives us endless opportunities to learn, grow, innovate, and solve problems together as we bring our technology to companies of all sizes all over the world.
You will have the chance to build a career as unique as you are, with the global scale, support, inclusive culture, and technology to become the best version of you. And we are counting on your unique voice and perspective to help UR become even better too. Join us and build an exceptional experience for yourself, and a better working world for all.
As the Global Industry Marketing Manager, you’ll be at the forefront of shaping our industry-focused marketing strategy. Your mission? To define, develop, and activate impactful marketing initiatives. Collaborating closely with Industry leadership, Sales, Demand Generation, and Regional Marketing, you’ll drive the strategic and tactical deployment of marketing programs and campaigns. Your focus? Elevating awareness and fueling demand generation across both established and emerging industries.
Join us in shaping the future of industry-focused marketing
**Key responsibilities**:
You’ll be part of the global strategic marketing initiatives team, led by Vincent Chavy, the hiring manager. Together as a team, we drive strategic initiatives such as Account-Based Marketing, Channel & Ecosystem Marketing, and Industry Marketing. You can work from different locations in Europe, close to one of our offices - preferably Barcelona, but you can also be living near HQ Odense (DK), Münich (D) or Sheffield (UK).
Your key responsibilites are to:
- Develop and execute go-to-market marketing plans tailored to specific industries.
- Partner with industry leaders and regional marketing teams to identify needs, co-create action plans, and align efforts for successful go-to-market activities.
- Serve as program lead for the development and implementation of companywide marketing programs within each industry.
- Foster targeted approaches, including events, associations, and trade press initiatives, to maximize impact.
- Work closely with Account-Based Marketing (ABM) and large account teams to craft compelling industry-specific content. Address the unique challenges faced by large companies through impactful enablement and campaigns.
- Work closely with product marketing to infuse industry-specific content and features into our overall messaging and collaterals.
- Work closely with the channel marketing team to design industry content and campaigns that resonate with our partner ecosystem.
- Track the adoption and activation of industry enablement and campaigns, analyse ROI and impact on marketing generated revenue.
- Engage with data analysts and competitive intelligence teams to support your strategies.
- Stay informed about market trends and competitions through regular monitoring.
**We are driven by honesty and act with integrity - #WhoAreU**
To thrive in the Global Industry Marketing Manager position at UR, we envision that you possess the following experiences and skills:
- 10 years of industry marketing experience, particularly in industrial automation (bonus points for robotics knowledge).
- A solid understanding of the global industry landscape, including familiarity with channels such as tradeshows, conferences, industrial media, online directories, and industry associations.
- Experience with sales and marketing funnel, lead nurturing, marketing qualified leads (MQLs), and sales qualified leads (SQLs).
- Excellent writing skills to create highly engaging sales and marketing enablement materials and campaigns.
- Knowledge of global market data sources, strong analytical skill, ability to transform data into compelling enablement.
- Project management skills: tracking tasks, deadlines, and priorities.
- Proven ability to work independently while delivering results within regional and global teams.
- Ability to thrive in an ever-changing environment.
- Positive influence on internal and external stakeholders.
- Hight competency with tools such as Microsoft Power BI, Salesforce/Pardot, PowerPoint, Word, and Excel.
- Native or fluent in English; proficiency in other languages is a plus.
- This position requires domestic and international travel to customer and potential sites up to 25 percent.
As a person you are independent, but still a team player. You are motivated by solving complex tasks, analytical, structured and you are very practical in the way you approach things. Here at Universal Robots, we are very flexible, and we expect you to be the same. We have an agile organization where things continuously change and therefore it´s an advantage if you see yourse
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