Senior Revenue Growth Manager

hace 2 meses

Barcelona, España Bacardi-Martini A tiempo completo

Posted
17-Apr-2024
Job type
Full time
Country
Spain
Location
Barcelona
Lead recruiter
Joanna Laskowiecka
Function
Finance
Reporting Line
RGM Director Western Europe
On-site/Remote
Hybrid
Level of experience
Professional (Management)
Contract type
Permanent
YOUR OPPORTUNITY
YOUR OPPORTUNITY
As an integral member of the regional RGM community, you will be accountable for creating value and financial impact for Bacardi. You will help build and develop capabilities to drive sustainable NSV/case growth by creating best in class RGM practices that enables us to Set, Get and Keep price as well as to optimize mix. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix.

You will lead and develop strategic value generators to support the IBERIA & GREECE sustainable revenue growth through designing, leading, embed & execute relevant best practice Revenue Growth Management practice in the cluster and beyond.

You will build and embed the functional capability of Pricing Strategy, Trade and Promotional & investment Optimization driving value growth.

You will guide creation of frameworks, tools, and guidelines to drive greater effectiveness and ROI of commercial investments and promotional spending.

You will guide, challenge, and work together with Sales & Finance teams to set up contracts in the best way and find new opportunities to grow GP and GP/case.

ABOUT THE ROLE
As a key part of Revenue Growth Management, you will be accountable for creating value and financial impact for our company. You will help build and develop capabilities to drive sustainable NSV/case growth by creating best in class RGM practices that enables us to set, get and keep price as well as to optimize mix. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing and Commercial leadership teams.
You will lead the Iberia annual growth in net revenue and gross profit per case through a best in class revenue growth management practice (analysis, strategy and programs) that is delivered in a progressive, sustainable way for our brands and fully embedded in the IAP process.
You will build and embed the functional capability of pricing strategy (set, get and keep price) and trade and promotional investment optimization driving value growth.
You will ensure that overall RGM strategy is executed according to plan.
On a regular basis you will monitor and optimize the pricing strategies as to their compliance with Guardrails & Minimums.
You will play a coordinating role in developing and implementing a promo ROI calculation within ANAPLAN.
This role is varied and while based in the Barcelona office, around 1/3 of your time will be interacting with the other Iberia market teams as well as key customers. As a result, you can expect to be travelling occasionally to stay connected to all stakeholders.
RESPONSIBILITIES
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

**Key objectives**:

- Develop a framework to deliver multi-year accretive price strategy across Bacardi products capturing market trends, market situation and external environment
- Deliver framework, guidelines and execution of best practice promotional optimisation across brand and channel to deliver optimal value
- Develop improved ROI framework to be adopted in each channel through identifying optimal pack price architecture for the short and mid-term
- Evaluate, design and implement a framework that optimises gross to net terms across each channel by identifying working and non-working funds
- Responsible for inter-company and inter-channel net price defensibility
- To lead and mentor the team to ensure all reporting requirements are delivered in full and on time
- To identify tools by brands to ensure that our brands remain profitable for the customer and Bacardi
- To create a codified way of working “RGM heartbeat” in Spain that ensures that we are able continue to improve on all key metrics and support the European RGM Director to build a replicable model which can be adopted across Europe
- Identify and support the delivery of key customer deliverables, working with Sales Directors and supporting them to create a solid plan for the next year to deliver pricing growth

Lead strategy and approach & Drive results & excellence in execution
- Develop, lead and embed best practice RGM practices in the IAP process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives.
- Challenge the organization ensuring our channel strategies lead to continuous brand-pack-channel mix optimization in order to drive NSV and GP per case.
- Together with the European Pricing team, ensure adherence to minimum pricing to supp

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