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(Senior) Marketing Operations Manager
hace 2 semanas
**About Andela**:
Andela exists to connect brilliance and opportunity. Since 2014, we have been dedicated to breaking down global barriers and accelerating the future of work for both technologists and organizations around the world.
For technologists, Andela offers competitive long term career opportunities with leading organizations, access to a global community of professionals, and education opportunities with leading technology providers.
For companies, Andela provides access to a global network of fully integrated team members that unlock their business' innovation and growth potential.
We are excited to continue building our remote first team with incredible people like you
**About the role**
Andela is looking for a Marketing Operations Manager to join our Marketing team and play a critical role in advancing our B2B martech strategy. The Marketing Operations Manager (B2B) has experience integrating, optimizing and product-managing marketing technologies and has a passion for operations that facilitate scalability, predictability, and efficiency.
Reporting directly to our Head of Client Marketing, the Marketing Operations Manager will work cross-functionally with partners across all departments at Andela with the goal of creating operational excellence-helping to assure that we get the most out of the technologies, people and processes our teams rely on to be successful
**What you will do**:
- Be the product owner/admin of Marketo, overseeing project settings, architecture, governance, and integrations
- Partner with the marketing team to own lead nurturing and marketing automation with an emphasis on driving qualified accounts for sales.
- Manage the day-to-day operations of our marketing tech stack, including Salesforce, ZoomInfo, Marketo, Braze, LeanData, Wordpress, SalesLoft, and other providers. If something in our connected tool chain breaks, you are the person who we turn to.
- Help us make smarter decisions faster and optimize the value of marketing activities by building, maintaining, and enhancing campaign reporting, funnel dashboards, and attribution model.
- Identify and evaluate data sources and approaches required to enrich and score leads and make our marketable database as aware as possible of customer intent
- Collaborate with the marketing and sales teams to provide technical recommendations using the full features and functionality of our tech stack
- Manage vendor relationships for contract, training, and support needs
**Requirements**:
- 5+ years of relevant experience, with at least 4+ in Marketing Ops, ideally at a product-led growth and/or B2B SaaS company.
- Experience building out dashboards in Salesforce that highlight ROI coming from each different marketing channel/campaign
- You have familiarity using/implementing Marketo, and working with SalesForce, 6Sense, Welcome, LeadData, SalesLoft
- You excel at cross-functional collaboration and relationship building and can handle highly complex projects that impact multiple stakeholder groups
- You are a self-starter and accept full accountability of your domain, and take initiative to find solutions and focus on what must be done to create success.
- You constantly evaluate the landscape of marketing tools and systems, always on the lookout for ways we can improve and optimize our stack
LI-REMOTE
LI-BW
**Benefits**:
- Fully Remote work culture - we hire globally and all of our roles are fully remote
- Bring your own device stipend - buy your own laptop with funds from Andela
- Quarterly work from home stipends
- Flexible working hours
- Equity (as a part of compensation package)
- Healthcare, 401k / pension (US only)
- Andela Affinity Groups
- Growth & development paths
- Generous Paid Time Off, Parental Leave, Compassionate Leave
- And more to come We're on a journey to reimagine global benefits at Andela
At Andela, we outcompete through diversity. We know that our strengths lie in the multiplicity of talents, perspectives, backgrounds & orientations resident in our community and we take pride in that. Andela is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits discriminatory practices. Andela provides equal employment opportunities and workplace to all employees and applicants without regard to factors including but not limited to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, pregnancy (including breastfeeding), genetic information, HIV/AIDS or any other medical status, family or parental status, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. This commitment applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of abs
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