Shopper & Perfect Store Leader Pharma

hace 2 meses

Madrid, España Kenvue A tiempo completo

**Shopper & Perfect Store Leader Pharma**-2307003586W

Description

**Job responsibilities**:

- Responsible for delivering Shopper toolkits, Category Growth Stories and Perfect store guidelines for Self Care and Skin health brands across the pharmacy channel:

- Eg of brands in Scope: Nicorette, Imodium, Microlax, Frenadol ,Actifed, Neutrogena, Biafine, Aveeno and Piz Buin.
- Work closely with the EMEA Shopper teams, Southern Europe Cluster Marketing, and Markets Brand activation to lead the design the best shopper strategy and initiatives, ensuring consistency and scale on branded, multi-branded activation and NPIs
- Work closely with BTL agencies to develop activation Toolkits/concepts, support the launch of NPI’s & amplification of brand claims as RTB’s in the trade
- Work on mapping out Perfect Store channel recommendations on placement in line with shopper research on decision tree, and education on range through fact sheet development
- Working closely with Perfect Store team to map out any opportunities on dashboards & loop holes on reporting perfect Store KPI’s

**Build Shopper capabilities within the Cluster teams**:

- Deliver & Strengthen shopper understanding & capability across the cluster through educating on instore communication guidelines to BA teams & agencies alike, alongside deliver Perfect Store fundamentals training to the Perfect store, Channel, Customer/ merchandising teams across the cluster
- Ensure training on Perfect Store methodology and embed the culture in the teams.
- Foster and celebrate a culture of “execution excellency”

**Analysis & Data**:

- Working closely with CBI, local teams, and external sources to develop insights, reviews and deliver critical decisions.
- Responsible for drafting & mapping out briefs with Business Insights team to initiate shopper studies (path to purchase, etc)
- Analyse Top line sell out data (where available) to drive recommendations to the business for the BA teams to drive execution with the Sales teams reviews.

**Shopper Business Involvement**:

- Attending & being an active member of the squad to drive cross-functional collaboration

**Budget and tracking**:

- Working closely with Marketing & the BA teams and carving out BTL creative budget and ensuring the right phasing & management

LI-PF1

**Qualifications**:
Required Qualifications
- University degree in Business administration or respective studies
- Experience from a multi-national or regional company preferably FMCG.

, in Shopper or Brand Activation areas
- Proficient knowledge and use of all relevant systems e.g. MS Office specifically excel
- Fluent in English

Desired Qualifications
- Strong strategic and analytical thinking
- Strong influencing skills and team player across departments & cultures
- A self-starter mindset with the demonstrated ability to take initiative, who can proactively identify issues/opportunities and recommend actions
- Well-structured, focused & setting clear priorities
- Strong written and oral communication skills and presentation skills

**What’s in it for you**
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More
- Learning & Development Opportunities
- Employee Resource Groups

LI-PF1

Primary Location Europe/Middle East/Africa-Spain-Community of Madrid-Madrid

Organization JNTL Consumer Health (Spain) S.L.

Job Function Marketing & Sales

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